Norse Projects Intorduces New 'Falling Water' Line
Niko Pajkovic — February 26, 2022 — Fashion
References: norseprojects & hypebeast
Norse Projects, a Copenhagen-based fashion label specializing in premium outdoor wear, has unveiled its Spring/Summer 2022 collection, which includes new products under the label 'Falling Water.'. The new seasonal offering sees the label continues to its methodical craftsmanship while shifting gears to more lightweight, warm-weather silhouettes.
Within the collection, the brand has expanded its popular GORE-TEX range by introducing new outerwear pieces under the 'Falling Water' tag. These include lightweight rain jackets in eye-catching colorways, as well as bucket hats in unique hues such as pine green, goldenrod, and black.
All of the 'Falling Water' pieces are made from recycled plastics and finished with a GORE-TEX water-resistant membrane and DWR coating. In addition, the interior of the jackets is made from a unique carbon material that provides both windproof characteristics and enhanced breathability.
Image Credit: Norse Projects
Within the collection, the brand has expanded its popular GORE-TEX range by introducing new outerwear pieces under the 'Falling Water' tag. These include lightweight rain jackets in eye-catching colorways, as well as bucket hats in unique hues such as pine green, goldenrod, and black.
All of the 'Falling Water' pieces are made from recycled plastics and finished with a GORE-TEX water-resistant membrane and DWR coating. In addition, the interior of the jackets is made from a unique carbon material that provides both windproof characteristics and enhanced breathability.
Image Credit: Norse Projects
Trend Themes
1. Sustainable Outdoor Wear - Creating outdoor wear made from recycled plastics and using carbon materials for enhanced breathability can disrupt the outdoor wear industry.
2. Eye-catching Colorways and Unique Hues - Innovative color palettes for outerwear pieces can influence the fashion industry and inspire new trends.
3. Lightweight GORE-TEX Jackets - Designing lightweight GORE-TEX jackets for warm weather and active use can revolutionize the outdoor wear market.
Industry Implications
1. Outdoor Wear - The outdoor wear industry can expand its sustainability efforts with the use of recycled plastics and carbon materials for enhanced performance.
2. Fashion - Innovative color palettes and unique hue combinations can influence the fashion industry and lead to new trends.
3. Sports and Activities - The use of lightweight GORE-TEX jackets can transform outdoor sports and activities by providing enhanced protection without compromising mobility and comfort.
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