These Fashion Labels Imbued Apparel with the Name of a Fake Band
Riley von Niessen — September 6, 2016 — Fashion
References: undercoverism & hypebeast
As artists everywhere seem to be taking their tour merchandise more seriously after the success of Kanye West's line, it makes sense that fashion labels UNDERCOVER and TAKAHIROMIYASHITATheSoloist have released a line of tees that boast of an edgy fake band.
On tees and long-sleeves, the two brands imagine 'The Sons of Monsters' going on a tour across Europe. Meanwhile, other apparel options dote the names of UNDERCOVER and TAKAHIROMIYASHITATheSoloist as a means to make the collaborative effort clear and better incite fans of both to buy. On the tees and long-sleeves that carry the name of the fake band however, the two brands imagine a logo to go along, resulting in a Frankenstein-like hand that's at the center of the apparel.
On tees and long-sleeves, the two brands imagine 'The Sons of Monsters' going on a tour across Europe. Meanwhile, other apparel options dote the names of UNDERCOVER and TAKAHIROMIYASHITATheSoloist as a means to make the collaborative effort clear and better incite fans of both to buy. On the tees and long-sleeves that carry the name of the fake band however, the two brands imagine a logo to go along, resulting in a Frankenstein-like hand that's at the center of the apparel.
Trend Themes
1. Fictional Band Merchandise - Fashion labels are branching out by creating fictional band merchandise as a form of brand extension.
2. Tour Merchandise for Fake Bands - Designers are capitalizing on the success of artist tour merchandise by creating tour merchandise for non-existent bands.
3. Collaborative Fashion Designs - Co-branded designs between fashion labels are becoming increasingly popular as a way to reach a wider consumer base.
Industry Implications
1. Fashion - Fashion labels are creating new revenue streams by releasing non-traditional merchandise like fictional tour apparel.
2. Music - The rise of artist tour merchandise has created a new market for fashion labels and designers to create similar merchandise for fictional bands.
3. Marketing - Branded collaborations in fashion are a growing trend that allows companies to expand their reach and appeal to a wider audience.
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