This Infographic Examines Failed Social Media Sites
Jonathon Brown — February 1, 2013 — Pop Culture
References: infographicsarchive
For all the talk about Twitter, Instagram, Pinterest and Facebook, it’s sometimes easy to forget about all the failed social media sites that simply fell by the waist side. This infographic looks at ten failed social media sites and breaks down the reasons for their failure.
Number one on the list is iTunes Ping. Usually, when Apple makes a go of something, they do it right and come out on top. However, iTunes Ping was not one of those times. It was meant to be a social network focused on sharing music, except you could only share 30 second clips of songs. And with it being so easy to share music on other social networks, iTunes Ping never took off.
Other failed social media sites listed include Google+, EONS and Orkut.
Number one on the list is iTunes Ping. Usually, when Apple makes a go of something, they do it right and come out on top. However, iTunes Ping was not one of those times. It was meant to be a social network focused on sharing music, except you could only share 30 second clips of songs. And with it being so easy to share music on other social networks, iTunes Ping never took off.
Other failed social media sites listed include Google+, EONS and Orkut.
Trend Themes
1. Failed Social Media Sites - Identifying the reasons for failure in social media platforms can inform future innovations for successful platforms.
2. Niche Social Networks - Creating social networks with a specific focus, such as music sharing, can cater to niche audiences and fill gaps in the market.
3. Competing with Established Platforms - Analyzing the failures of social media platforms like iTunes Ping can reveal opportunities for new platforms to differentiate themselves in a saturated market.
Industry Implications
1. Social Media - The social media industry can learn from failed platforms to improve user experiences and engage users more effectively.
2. Music Streaming - The music streaming industry can develop innovative platforms that offer unique features and experiences.
3. Technology - The technology industry can explore new social media platforms that cater to specific interests and needs.
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