Fadeout Design Creates Pared Down Public Transit Art
Christopher DeLuca — August 29, 2011 — Pop Culture
References: fadeoutdesign & designtaxi
Fadeout Design has created some of the most aesthetically pleasing maps that I have seen in a long time. The design studio uses the subway systems of various major cities and spells out the name of each station in tiny letters along the line.
Fadeout Design has come up with a brilliant concept to have the name of each station bleed into the next and form the subway line. These are ingenious pieces and I would not be surprised to see the concept copied by cities with an aesthetic or design reputation.
Implications - Youth consumers are attracted to design concepts that are minimalist and clever. The transit maps by Fadeout Design taps into this impulse and creates aesthetically compelling pieces. Companies should take this mindset into account when creating ad campaigns geared toward this demographic.
Fadeout Design has come up with a brilliant concept to have the name of each station bleed into the next and form the subway line. These are ingenious pieces and I would not be surprised to see the concept copied by cities with an aesthetic or design reputation.
Implications - Youth consumers are attracted to design concepts that are minimalist and clever. The transit maps by Fadeout Design taps into this impulse and creates aesthetically compelling pieces. Companies should take this mindset into account when creating ad campaigns geared toward this demographic.
Trend Themes
1. Minimalist Design - Explore opportunities for incorporating minimalist design principles into product packaging and branding.
2. Clever Typography - Consider utilizing clever typography techniques to create visually engaging advertising materials and signage.
3. Youth Appeal - Develop marketing strategies that target youth consumers by leveraging minimalist design concepts.
Industry Implications
1. Graphic Design - Graphic design firms can seize opportunities in creating minimalist and typography-focused designs for various industries.
2. Advertising - The advertising industry can harness the power of minimalist and clever typography in their campaigns to attract and engage youth consumers.
3. Transportation - Public transportation agencies can explore incorporating minimalist and typography-focused design elements into their maps and signage to enhance user experience.
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