The Alexander Wang x Adidas Collab Embraces Factory Rejects
References: alexanderwang & highsnobiety
Celebrated fashion designer Alexander Wang and sportswear brand adidas' third installment of contemporary streetwear features the concept of factory rejects and flawed fashion. The collaboration is vastly unpredictable due to its variation in abnormal designs. From upside-down brand logos to pixelated graphics, no two silhouettes are the same.
The inconsistencies in the production process are usually avoided like the plague. Drawing inspiration from this, the Alexander Wang x adidas season three collaboration takes something that is deemed unattractive and submerges it in a context where high fashion meets sportswear.
By using factory rejects and failure of quality control standards as an inspirational drive, the labels are able to subvert a belief of homogeneity and rewrite the meaning of what people understand as 'not good enough.'
Photo Credits: Bryan Luna
The inconsistencies in the production process are usually avoided like the plague. Drawing inspiration from this, the Alexander Wang x adidas season three collaboration takes something that is deemed unattractive and submerges it in a context where high fashion meets sportswear.
By using factory rejects and failure of quality control standards as an inspirational drive, the labels are able to subvert a belief of homogeneity and rewrite the meaning of what people understand as 'not good enough.'
Photo Credits: Bryan Luna
Trend Themes
1. Factory Reject Fashion - The Alexander Wang x Adidas collaboration embraces the concept of factory rejects, creating unique and unpredictable designs.
2. Flawed Fashion - The fashion industry is exploring the idea of intentionally flawed designs, such as upside-down logos and pixelated graphics, to challenge perceptions of beauty and perfection.
3. Subverting Homogeneity - The Alexander Wang x Adidas collaboration challenges the belief of homogeneity in fashion by embracing variations and redefining the meaning of 'not good enough'.
Industry Implications
1. Fashion - The fashion industry can explore the opportunities of producing intentionally flawed designs to create unique and unexpected products.
2. Sportswear - The sportswear industry can experiment with incorporating factory rejects and unconventional designs to offer customers one-of-a-kind pieces that defy traditional norms.
3. Quality Control - The quality control industry can adapt by incorporating the concept of intentionally flawed designs as a way to redefine beauty standards and challenge the traditional manufacturing process.
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