Facebook Job Postings Now Let Users Apply Through the Platform
Joey Haar — February 17, 2017 — Social Media
References: newsroom.fb & mashable
In the past, Facebook users have dreaded potential employers seeing their profiles, but the social media giant is trying to change that with the new Facebook job postings on Pages. Through the new feature, companies can post jobs on their Facebook Page and users can apply to the position directly within the platform, streamlining a process that was already taking place to a degree.
Businesses use Facebook for a variety of reasons, including building a customer base, organizing contest and specials, and updating loyal customers with relevant information. Businesses have also used Facebook to post about jobs in the past, leaving contact information and application instructions for hopeful employees. The new Facebook job postings simply migrate the application directly onto Facebook Pages, with many of the sections of those preliminary applications being filled out automatically thanks to the info people have already included on their profiles.
Businesses use Facebook for a variety of reasons, including building a customer base, organizing contest and specials, and updating loyal customers with relevant information. Businesses have also used Facebook to post about jobs in the past, leaving contact information and application instructions for hopeful employees. The new Facebook job postings simply migrate the application directly onto Facebook Pages, with many of the sections of those preliminary applications being filled out automatically thanks to the info people have already included on their profiles.
Trend Themes
1. Social Media Job Applications - The trend of applying for jobs through social media platforms will increase
2. Streamlined Job Application Process - The trend of simplifying job application procedures will result in new software solutions
3. Social Media as Recruitment Tool - The trend of social media as a recruitment tool will create new opportunities for talent acquisition software
Industry Implications
1. Social Media - Social media platforms such as Facebook will advance as a recruitment tool
2. Human Resources - Human resources departments will integrate social media recruitment platforms and related software into their hiring processes
3. Software Development - The demand for advanced recruitment software will increase to meet the needs of businesses using social media for recruitment
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