Diageo's Facebook Chat Bot Uses AI Tech to Suggest Whisky
Laura McQuarrie — December 28, 2016 — Lifestyle
References: facebook & thespiritsbusiness
Diageo is now using a new Facebook chat bot to help consumers find their perfect single malt drink with a quick Messenger chat.
The Whisky Matcher asks Facebook users a series of questions based on their flavor preferences, personality and knowledge about whisky to determine the best possible whisky for them. For instance, someone who is interested in a rich peated whiskey, they may find themselves matched with a Talisker 10, while it may be suggested for a more novice drinker to try Glenkinchie 12 Year Old.
For those interested, the Whisky Matcher can be found on The Friends of the Classic Malts Facebook page. Since the brand believes there's a drink for everyone, this technology makes it incredibly easy to discover suggestions in real-time.
The Whisky Matcher asks Facebook users a series of questions based on their flavor preferences, personality and knowledge about whisky to determine the best possible whisky for them. For instance, someone who is interested in a rich peated whiskey, they may find themselves matched with a Talisker 10, while it may be suggested for a more novice drinker to try Glenkinchie 12 Year Old.
For those interested, the Whisky Matcher can be found on The Friends of the Classic Malts Facebook page. Since the brand believes there's a drink for everyone, this technology makes it incredibly easy to discover suggestions in real-time.
Trend Themes
1. AI-powered Whisky Matchmaking - The use of AI technology to personalize and suggest whisky selections based on user preferences and knowledge.
2. Chat Bot Recommendations - The integration of chat bot technology on social media platforms to provide personalized recommendations to users.
3. Real-time Discovery - The ability for users to instantly discover whisky suggestions based on their flavor preferences and knowledge.
Industry Implications
1. Beverage Industry - The beverage industry can leverage AI-powered chat bots to offer personalized recommendations and enhance customer experiences.
2. Social Media Marketing - Social media marketing platforms can incorporate chat bot technology to engage with customers and provide tailored suggestions.
3. Hospitality Industry - The hospitality industry can utilize AI-powered chat bots to suggest personalized whisky options to guests, enhancing their overall experience.
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