Hasbro Makes Over the Iconic Furby Toy for the Digital Era
Marina Rotharmel — July 11, 2012 — Tech
Furby, a childhood favorite which made its first appearance is 1998 has evolved itself for the new digital era. This interactive creature is making its return this December and is totally revamped.
With light-up digital eyes, Furby will always be watching your back. However, you may feel like your child is under constant surveillance. The 2012 Furby is much like the old version and demands to be the center attention, which similar to the old model, can't be shut off. Like the old Furby, this version can speak ‘furbish’ and understand human voices.
Furby is even more interactive however and can move and dance around a lot easier, can detect a change in orientation and can listens to music. This model also has multiple personalities. Today's children can play along and understand Furbish with the Furby iOS app.
With light-up digital eyes, Furby will always be watching your back. However, you may feel like your child is under constant surveillance. The 2012 Furby is much like the old version and demands to be the center attention, which similar to the old model, can't be shut off. Like the old Furby, this version can speak ‘furbish’ and understand human voices.
Furby is even more interactive however and can move and dance around a lot easier, can detect a change in orientation and can listens to music. This model also has multiple personalities. Today's children can play along and understand Furbish with the Furby iOS app.
Trend Themes
1. Advanced Interactive Toys - Companies in the toy industry can look into creating more advanced interactive toys that use digital technology to enhance the play experience.
2. Smart Companion Toys - There is an opportunity for toy companies to create more smart companion toys, like Furby, that can interact with children on a deeper level.
3. Revitalizing Classic Toys - Revitalizing old toys with modern technology can create an opportunity for companies to appeal to a new generation of children while keeping the nostalgia of the original toy.
Industry Implications
1. Toy Industry - Toy companies can explore creating more advanced and interactive toys using digital technology.
2. Consumer Electronics Industry - There is an opportunity for the consumer electronics industry to create more smart companion devices for children that can understand and interact with them.
3. Mobile App Industry - Companies in the mobile app industry can explore opportunities in developing companion apps like the Furby iOS app that enhances the play experience with interactive toys.
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