Mercedes Has Redesigned Its F1 Cars in Honor of Its Racing History
Daniel Johnson — August 5, 2019 — Autos
References: mercedesamgf1 & autoblog
Mercedes has redesigned its F1 cars in a way that celebrates the brand's motorsports history, which was done in order to celebrate Mercedes' 125th year in motor racing. The first Mercedes vehicle to compete in motor racing dates all the way back to 1894, where the band competed in a race from Paris to Rouen.
The design is in honor of a car used in a 1934 race at Nürburgring, where the white paint job had to be scraped off so the car could make the weight limit. This gave the car a silver aesthetic, which resulted in Mercedes eventually embracing the silver design in all of its F1 cars. Now Mercedes race cars are often referred to as "Silver Arrows" due to the silver image of the early cars.
The design is in honor of a car used in a 1934 race at Nürburgring, where the white paint job had to be scraped off so the car could make the weight limit. This gave the car a silver aesthetic, which resulted in Mercedes eventually embracing the silver design in all of its F1 cars. Now Mercedes race cars are often referred to as "Silver Arrows" due to the silver image of the early cars.
Trend Themes
1. Motorsport Heritage Celebrations - Brands can redesign their motorsport race cars to celebrate their heritage and improve brand recognition.
2. Innovative Motorsport Designs - New materials and design elements may be employed, leading to improved aerodynamics and speed.
3. Eco-friendly Motorsport - Electric race cars may be marketed as eco-friendly and sustainable alternatives to traditional gas-powered race cars.
Industry Implications
1. Automotive - Automobile companies can use motorsport racing as an opportunity to showcase technological advancements and designs.
2. Sports Apparel - Sports apparel companies can design and market innovative racing gear that improves driver performance and safety.
3. Tourism and Hospitality - Tourism and hospitality companies can capitalize on different international motorsport events by offering travel packages and luxury event experiences.
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