The Andy Wolf Eyewear Concept System is Modern Rustic Merchandising
Rebecca Byers — October 13, 2015 — Art & Design
References: retaildesignblog.net
A crash course in modern rustic merchandising, the Andy Wolf eyewear concept display is a stylish modular merchandising system. Designed to display the brand's eyewear selections, the shelving units follow Andy Wolf Eyewear's dedication to handmade goods in that the displays are welded and assembled by hand.
Made from reclaimed wood and scrap metal, the eyewear concept displays add a dose of whimsy to any retail space. The tactile displays feature a mechanical moving element that helps to entice the consumer to play with the display and thus explore the product range. The results are a moving stage for eyewear to be displayed on.
Andy Wolf Eyewear is a Hartenberg-based glasses company with a handcrafted philosophy, with each of the brand's products being handmade in Austria.
Made from reclaimed wood and scrap metal, the eyewear concept displays add a dose of whimsy to any retail space. The tactile displays feature a mechanical moving element that helps to entice the consumer to play with the display and thus explore the product range. The results are a moving stage for eyewear to be displayed on.
Andy Wolf Eyewear is a Hartenberg-based glasses company with a handcrafted philosophy, with each of the brand's products being handmade in Austria.
Trend Themes
1. Modern Rustic Merchandising - The trend towards modern rustic merchandising in retail spaces offers opportunities for using materials such as reclaimed wood and scrap metal to create unique and tactile displays.
2. Handmade Goods - The trend towards handmade goods in retail offers opportunities for brands to focus on the unique quality and craftsmanship of their products, as well as creating a sense of exclusivity and luxury for consumers.
3. Mechanical Interactive Displays - The trend towards mechanical interactive displays in retail spaces offers opportunities for brands to create engaging and playful experiences for consumers, while also showcasing their products in innovative ways.
Industry Implications
1. Retail - The use of modern rustic merchandising and interactive displays in retail offers opportunities for creating unique customer experiences that can set brands apart from competitors.
2. Eyewear - The trend towards handmade eyewear products offers opportunities for brands to showcase their quality and craftsmanship, and to appeal to consumers who value unique and exclusive products.
3. Furniture - The use of materials such as reclaimed wood and scrap metal in modern rustic merchandising offers opportunities for furniture designers to create unique and sustainable pieces that can be used in retail spaces.
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