HipDot's Eyecons Sculpted Pigments are the First-Ever 3D Eyeshadows
Laura McQuarrie — October 18, 2022 — Fashion
References: stylecaster & instagram
HipDot is introducing the world to the very first 3D eyeshadows with its Eyecons Sculpted Pigments. For this innovative beauty product launch, the cosmetics brand collaborated with Care Bears to introduce adorable color cosmetics in the shape of beloved characters.
HipDot is a brand that's known for its collaborations but this one stands out with sculptural eyeshadows that are ready to be swiped across the face. Although, more than just beauty lovers will be drawn to this new release since cosmetics are no longer just wearables. As Jeff Sellinger, HipDot CEO and co-founder in a statement, "HipDot has always been at the forefront of creating memorable, limited edition makeup experiences with our collector boxes and creative collabs. But no brand has really tapped into the collectability of beauty products, so we wanted to create a true unique cosmetic collectible that can be purchased to wear or purchased to collect and display."
HipDot is a brand that's known for its collaborations but this one stands out with sculptural eyeshadows that are ready to be swiped across the face. Although, more than just beauty lovers will be drawn to this new release since cosmetics are no longer just wearables. As Jeff Sellinger, HipDot CEO and co-founder in a statement, "HipDot has always been at the forefront of creating memorable, limited edition makeup experiences with our collector boxes and creative collabs. But no brand has really tapped into the collectability of beauty products, so we wanted to create a true unique cosmetic collectible that can be purchased to wear or purchased to collect and display."
Trend Themes
1. 3D Eyeshadows - The trend of 3D eyeshadows is disruptive innovation in the beauty industry as it offers an exciting and unique way to create a makeup look.
2. Collectible Beauty Products - The trend of creating collectible beauty products opens up a new market for beauty brands and offers customers a chance to collect and display their favorite products.
3. Collaboration-based Products - The trend of collaboration-based beauty products allows brands to tap into a wider audience and offers customers unique and exclusive products they can't find elsewhere.
Industry Implications
1. Beauty Industry - The beauty industry can benefit from the trend of 3D eyeshadows and collectible beauty products as it creates new opportunities for innovative product development.
2. Cosmetics Industry - The cosmetics industry can explore the trend of collaboration-based products as it allows for exclusive and unique product offerings that appeal to a wider audience.
3. Retail Industry - The retail industry can leverage the trend of collectible beauty products by offering sales and displays that appeal to collectors, which can drive customer engagement and revenue growth.
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