This Film from Ey! Megateen Will Have You Dancing in Your Undies
John Ibbitson — February 14, 2012 — Fashion
References: vimeo & eymagateen-news.tumblr
If you haven't yet heard of EY! Megateen, then you are missing out on a fashion resource that has the possibility to be the next big thing. The e-rag is targeted at youth culture and features deliberately distracting and crude web design, scantily clad nubile bodies and emerging fashion labels that are synonymous with underground culture.
In this featured video from the site, a model dances around in his skivvies and some Mickey Mouse accessories, similar to the way you do at home when no one is watching, while flashy geometric graphics, pulsing lights and sped-up photography emphasizes how this boy can cut a rug cooler than his observers.
The short film was shot by Luca Finotti and captures the spirit and identity of the e-zine perfectly, showing that EY! Megateen is not only the radest fashion publication on the web but also the future of fashion as expressed through younger generations.
In this featured video from the site, a model dances around in his skivvies and some Mickey Mouse accessories, similar to the way you do at home when no one is watching, while flashy geometric graphics, pulsing lights and sped-up photography emphasizes how this boy can cut a rug cooler than his observers.
The short film was shot by Luca Finotti and captures the spirit and identity of the e-zine perfectly, showing that EY! Megateen is not only the radest fashion publication on the web but also the future of fashion as expressed through younger generations.
Trend Themes
1. Youth-centric Fashion - Opportunity for fashion brands to tap into the growing demand for fashion that resonates with the youth culture and underground scene.
2. Distracting Web Design - Potential for web designers to experiment with deliberately distracting and crude web design elements to create unique and attention-grabbing online experiences.
3. Emerging Fashion Labels - Chance for new and underground fashion labels to gain exposure and recognition through platforms like EY! Megateen that cater to youth culture.
Industry Implications
1. Fashion - Fashion brands can leverage the youth-centric trend and collaborate with underground fashion labels to create innovative and edgy collections.
2. Web Design - Web designers can explore disruptive and attention-grabbing design techniques inspired by the deliberately distracting web design used by EY! Megateen.
3. Media and Publishing - Opportunity for publishers to create platforms targeting youth culture and underground fashion, providing a platform for emerging fashion labels and unique fashion content.
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