This Extra-Sweet Sugar Encourages People to Consume Less
Katherine Pendrill — August 21, 2015 — Lifestyle
References: douxmatok & fastcoexist
An Israel-based startup is producing an extra sweet sugar that encourages people to use a smaller amount of sweetener in their food. For those who enjoy their food on the sweet side, this flavor-enhancing sugar helps you cut the calories in half without resorting to artificial sweeteners.
The new technology encourages people to consume less sweetener by making regular sugar taste twice as sweet. The extra-sweet sugar contains tiny food-safe particles that trick your tongue's receptors into thinking your food is much sweeter than it actually is. The new technology allows you to taste the same level of sweetness, even though you are consuming far less. Not only does the sweetener encourage you to consume less, but it is also more affordable because you do not need to buy as much.
The researchers are currently testing the extra-sweet sugar in candy, cake and soda to help consumers cut back without sacrificing flavor.
The new technology encourages people to consume less sweetener by making regular sugar taste twice as sweet. The extra-sweet sugar contains tiny food-safe particles that trick your tongue's receptors into thinking your food is much sweeter than it actually is. The new technology allows you to taste the same level of sweetness, even though you are consuming far less. Not only does the sweetener encourage you to consume less, but it is also more affordable because you do not need to buy as much.
The researchers are currently testing the extra-sweet sugar in candy, cake and soda to help consumers cut back without sacrificing flavor.
Trend Themes
1. Flavor-enhancing Sweeteners - This technology enables people to enjoy the same level of sweetness while consuming less sugar.
2. Reduced-calorie Consumption - The extra-sweet sugar allows for a significant reduction in calorie intake without compromising taste.
3. Affordable Sweetening Solutions - The use of less sweetener in food products reduces costs for both consumers and manufacturers.
Industry Implications
1. Food and Beverage - This innovation creates opportunities for the development of healthier, lower-calorie food and beverage products.
2. Consumer Goods - Companies in the consumer goods industry can leverage this technology to offer reduced-sugar versions of their products without sacrificing flavor.
3. Sugar and Sweeteners - The sugar and sweeteners industry can explore the production and marketing of flavor-enhancing sweeteners to meet the demand for healthier alternatives.
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