BORNTOSTANDOUT's Extrait Extrême Collection is Intense & Lasting
Laura McQuarrie — February 13, 2025 — Fashion
References: instagram & fragrantica
South Korean niche perfume brand BORNTOSTANDOUT dropped a four-piece Extrait Extrême collection devoted to the most concentrated form of fragrance. As the brand describes, “This isn’t just an extrait—it’s Extrait Extrême. A wild overdose of raw materials, pushing perfumery beyond limits with an extrême 50-60% fragrance concentration.”
This BORNTOSTANDOUT collection gets its unique qualities from a three-month aging process in traditional Korean Onggi—porcelain vessels historically used for fermentation. Extrait Extrême introduces four unmistakable, boundary-pushing products that are hand-blended, hand-filled, and hand-packed in Korea: Black Guava, Black Mango, Oud Candy, and Purple Stain.
At a time when fragrance connoisseurs can’t get enough of scents with larger-than-life projections that make their presence unmistakable, these fragrances deliver both intensity and longevity.
This BORNTOSTANDOUT collection gets its unique qualities from a three-month aging process in traditional Korean Onggi—porcelain vessels historically used for fermentation. Extrait Extrême introduces four unmistakable, boundary-pushing products that are hand-blended, hand-filled, and hand-packed in Korea: Black Guava, Black Mango, Oud Candy, and Purple Stain.
At a time when fragrance connoisseurs can’t get enough of scents with larger-than-life projections that make their presence unmistakable, these fragrances deliver both intensity and longevity.
Trend Themes
1. Hyper-concentrated Fragrances - The rise of hyper-concentrated fragrances like Extrait Extrême offers perfumers a playground for crafting more intense and long-lasting scent profiles.
2. Artisanal Perfume Production - Artisanal perfume production that emphasizes hand-blending and unique aging processes presents new opportunities for differentiation in the crowded fragrance market.
3. Onggi Aging Technique - Incorporating traditional aging techniques such as the Onggi process adds cultural depth and perceived authenticity to luxury fragrance offerings.
Industry Implications
1. Luxury Fragrance Industry - Luxury fragrance brands adopting ultra-concentrated offerings can appeal to consumers seeking exclusivity and intensity in their scent experiences.
2. Artisan Craft Industry - The artisan craft industry can leverage traditional methods, such as those used in the Extrait Extrême collection, to create innovative products with a unique market appeal.
3. Cultural Heritage Industries - Industries focused on cultural heritage can find new value by integrating traditional techniques, like the Korean Onggi method, into contemporary products.
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