Extra Strong Priorin Shampoo Campaign
Marissa Brassfield — April 27, 2009 — Marketing
References: thecoolhunter.net
This ad campaign by JWT Frankfurt for Extra Strong Priorin Shampoo is great. After all, who doesn't remember making huge soapy hairdos in the bathtub as a child?
The first ad depicts a woman with a giant soapy flipped-out bouffant hairstyle, while the second ad features a man with a three-inch Elvis-style sculpted 'do.
Check out some other innovative shampoo ads below.
Implications - DIG DEEPER. THIS IS BASICALLY SAYING THAT GOOD ADVERTISING IS GOOD FOR A COMPANY.
Advertising agencies have to come up with eye-catching concepts that can carry throughout different mediums. Ideas such as the Extra Strong Priorin Shampoo prove that with a unique 'golden' selling point, brilliant advertising will ensue. By doing something outrageous in combination with audience insights, creativity can happen easily.
The first ad depicts a woman with a giant soapy flipped-out bouffant hairstyle, while the second ad features a man with a three-inch Elvis-style sculpted 'do.
Check out some other innovative shampoo ads below.
Implications - DIG DEEPER. THIS IS BASICALLY SAYING THAT GOOD ADVERTISING IS GOOD FOR A COMPANY.
Advertising agencies have to come up with eye-catching concepts that can carry throughout different mediums. Ideas such as the Extra Strong Priorin Shampoo prove that with a unique 'golden' selling point, brilliant advertising will ensue. By doing something outrageous in combination with audience insights, creativity can happen easily.
Trend Themes
1. Eye-catching Concepts - Creating eye-catching concepts for advertising campaigns that can carry throughout different mediums.
2. Unique Selling Points - Using unique selling points to create brilliant advertising.
3. Outrageous Combinations - Combining outrageous ideas with audience insights to spark creativity.
Industry Implications
1. Advertising Agencies - Opportunity for advertising agencies to develop eye-catching concepts for campaigns across different mediums.
2. Shampoo Brands - Opportunity for shampoo brands to create brilliant advertising using unique selling points.
3. Creative Industries - Opportunity for the creative industries to combine outrageous ideas with audience insights to spark creativity.
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