Extra Pink Lemonade Calls to Mind a Familiar Favorite
Michael Hemsworth — March 8, 2023 — Lifestyle
References: extragum & snackandbakery
The Extra Pink Lemonade chewing gum is a limited-edition addition to the brand's product portfolio that's ready to provide consumers with a taste of summer in a decidedly convenient way. The product features the nostalgic, fruity flavor of pink lemonade that's sure to call to mind summertime get-togethers and has a long-lasting flavor. The product is arriving now in the retail market with a larger nationwide launch taking place later in 2023 to offer more consumers with the option to try it out.
Chief Marketing Officer, Mars Wrigley North America Gabrielle Wesley spoke on the Extra Pink Lemonade chewing gum saying, "Pink Lemonade is a beloved flavor that is sure to be an Extra fan favorite, and perfect to be shared while connecting with friends and family—no matter the weather outside."
Chief Marketing Officer, Mars Wrigley North America Gabrielle Wesley spoke on the Extra Pink Lemonade chewing gum saying, "Pink Lemonade is a beloved flavor that is sure to be an Extra fan favorite, and perfect to be shared while connecting with friends and family—no matter the weather outside."
Trend Themes
1. Limited-edition Flavor Chewing Gums - Limited-edition flavor chewing gums can create hype and drive sales through exclusivity and uniqueness.
2. Nostalgic Flavored Products - Creating products with nostalgic flavors can appeal to consumers' emotions and create brand loyalty.
3. Seasonal Product Launches - Launching seasonal products can create excitement and anticipation among consumers, leading to increased sales.
Industry Implications
1. Confectionery Industry - The confectionery industry can leverage limited-edition and seasonal product launches to drive sales and increase brand recognition.
2. Food and Beverage Industry - The food and beverage industry can incorporate nostalgic flavors in their products to appeal to consumers' emotions and tap into childhood memories.
3. Retail Industry - The retail industry can benefit from carrying limited-edition and seasonal products to attract customers and increase foot traffic to stores.
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