Experimental Perfume Club Helps Companies Advertise with Scent
Ellen Smith — October 9, 2017 — Marketing
References: experimentalperfumeclub & psfk
Experimental Perfume Club (EPC) is a creative studio based in London that helps brands and individuals create unique signature scents.
The company, which functions as a sensory consulting agency, offers brands a unique storytelling platform, in which one's professional intentions and visions can be expressed through scent. The scent-based marketing technique has led to a variety of unique campaigns, including one company, which re-created an old car smell perfume to ignite a nostalgia among consumers, while comparing the past to the new concept car it was promoting.
This multi-sensory experience helps brands embody a message in a manner that interacts with scent beyond its traditional, bottled form. In addition, EPC hosts workshops, which teach guests the art, science and history behind fragrances.
The company, which functions as a sensory consulting agency, offers brands a unique storytelling platform, in which one's professional intentions and visions can be expressed through scent. The scent-based marketing technique has led to a variety of unique campaigns, including one company, which re-created an old car smell perfume to ignite a nostalgia among consumers, while comparing the past to the new concept car it was promoting.
This multi-sensory experience helps brands embody a message in a manner that interacts with scent beyond its traditional, bottled form. In addition, EPC hosts workshops, which teach guests the art, science and history behind fragrances.
Trend Themes
1. Scent-based Marketing - Exploring scent-based marketing techniques can help brands create unique and immersive experiences for consumers.
2. Multi-sensory Branding - Using multiple senses, including scent, can enhance a brand's ability to convey its message and create a deeper connection with consumers.
3. Fragrance Workshops - Offering fragrance workshops can provide an opportunity for brands to educate and engage consumers in the art, science, and history of fragrances.
Industry Implications
1. Advertising - The advertising industry can leverage scent-based marketing to create unique and memorable campaigns that capture consumer attention.
2. Retail - Incorporating multi-sensory branding, including scent, can enhance the in-store experience and differentiate brands in the competitive retail industry.
3. Fragrance - The fragrance industry can benefit from offering fragrance workshops as a way to educate consumers and foster a deeper appreciation for scents.
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