This Exotic and Sustainable Purse Supports Guatemalan Women
Anand Gupta — January 13, 2013 — Social Good
References: designedgood & designedgood
At the heart of this exotic and sustainable clutch is Glocal Connection, an entity that connects indigenous artisans and entrepreneurs to the market.
Glocal Connection has partnered with Kem Ajachel, a collective based in Guatemala that uses traditional techniques to produce authentic Mayan handicrafts. The final products are all made locally in Guatemala with guarantee of fair treatment of labor. It is an example of a truly sustainable business; more than 70 people (majority women) are employed under its umbrella. In fact, during peak demand season, employment grows by almost 50%.
The brain behind Glocal Connection, Miss. Yenifer, emphasized the relationship that anyone can have with Kem Ajachel and Glocal Connection. “People really have the opportunity to be part of our journey just by accessorizing with our products,” she said.
Glocal Connection has partnered with Kem Ajachel, a collective based in Guatemala that uses traditional techniques to produce authentic Mayan handicrafts. The final products are all made locally in Guatemala with guarantee of fair treatment of labor. It is an example of a truly sustainable business; more than 70 people (majority women) are employed under its umbrella. In fact, during peak demand season, employment grows by almost 50%.
The brain behind Glocal Connection, Miss. Yenifer, emphasized the relationship that anyone can have with Kem Ajachel and Glocal Connection. “People really have the opportunity to be part of our journey just by accessorizing with our products,” she said.
Trend Themes
1. Sustainable Fashion - The rising trend of sustainable fashion opens opportunities for businesses to connect indigenous artisans with the market while ensuring fair treatment of labor.
2. Fair Trade - Businesses can explore fair trade practices to promote responsible production and consumption, which benefit artisans and empower communities.
3. Empowering Women - Businesses can focus on empowering women by creating job opportunities, promoting gender equality, and supporting women-led businesses in emerging markets.
Industry Implications
1. Fashion - The fashion industry can benefit by implementing sustainable practices and promoting ethical fashion that is both eco-friendly and fair to artisans.
2. Handicrafts - The handicrafts industry can innovate by preserving traditional techniques and leveraging technology to facilitate fair trade and connect artisans with global markets.
3. Social Entrepreneurship - There is potential in social entrepreneurship to create positive social and environmental impact while also generating profits, by supporting local artisans and communities.
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