This Chain is Exchanging Tweets for Free Breakfast Sandwiches
Katherine Pendrill — June 9, 2016 — Lifestyle
References: 500milebreakfast & brandeating
Pilot Flying J recently launched a new promotion that involves exchanging tweets for breakfast sandwiches. In recent years, BOGO promotions have become extremely popular among brands looking to bring more customers into the store. This chain is putting a creative twist on the promotion by asking customers to spread the word on social media before they receive any freebies.
The new Pilot Flying J promotion is a BOGO deal on its new PJ Fresh breakfast sandwiches. On June 14th, customers will be able to come in and pick up a free sandwich with the purchase of a PJ Fresh breakfast sandwich. However, in order to receive the free treat, customers will need to snap a photo of themselves enjoying the sandwich and post the photo to Twitter with the hashtag #PJFreshBreakfast.
By exchanging tweets for free breakfast sandwiches, Pilot Flying J has come up with a clever way to generate buzz for its newest product on social media.
The new Pilot Flying J promotion is a BOGO deal on its new PJ Fresh breakfast sandwiches. On June 14th, customers will be able to come in and pick up a free sandwich with the purchase of a PJ Fresh breakfast sandwich. However, in order to receive the free treat, customers will need to snap a photo of themselves enjoying the sandwich and post the photo to Twitter with the hashtag #PJFreshBreakfast.
By exchanging tweets for free breakfast sandwiches, Pilot Flying J has come up with a clever way to generate buzz for its newest product on social media.
Trend Themes
1. BOGO Promotions - BOGO promotions have become extremely popular among brands looking to bring more customers into the store.
2. Social Media Marketing - Asking customers to spread the word on social media before receiving freebies is a creative twist on promotions.
3. User-generated Content - By asking customers to post photos on Twitter, Pilot Flying J is leveraging user-generated content for marketing purposes.
Industry Implications
1. Fast Food - Fast food chains can incentivize customers to promote their products on social media through creative promotions like exchanging tweets for freebies.
2. Convenience Stores - Convenience store brands can explore BOGO promotions to drive customer foot traffic and increase product awareness.
3. Marketing and Advertising - The use of user-generated content in marketing campaigns presents a disruptive innovation opportunity for companies in the marketing and advertising industry.
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