Ewing Athletics Re-Releases its Claim to Fame From the 90s
Thomas Wade-West — September 12, 2013 — Lifestyle
References: sneakernews & complexmag
Ewing Athletics is back in full force with a classic 90s revival—the Ewing ‘Guard’ basketball sneakers. Specifically engineered for point guard basketball athletes, the sneaker has also been known for its popularity amongst casual wearers.
The Guard Mid is the third in the Ewing Atheltics re-release that began last year. The sneakers originally ran a three-year span in the early 1990s, and with the recent demand for retro sneakers, they have been brought back to life—an ode to basketball legend Patrick Ewing. The kicks are offered in two colorways: ‘mustard’ and ‘prince blue’.
The retro release is nearly identical to its original model: suede and leather uppers, 3/4 ankle cuts and the trademark “33” logo on the back heel. The Ewing 33 Hi dropped last year and was a sell-out immediately. Expect these to fly off the shelves too. Grab your pair in October.
The Guard Mid is the third in the Ewing Atheltics re-release that began last year. The sneakers originally ran a three-year span in the early 1990s, and with the recent demand for retro sneakers, they have been brought back to life—an ode to basketball legend Patrick Ewing. The kicks are offered in two colorways: ‘mustard’ and ‘prince blue’.
The retro release is nearly identical to its original model: suede and leather uppers, 3/4 ankle cuts and the trademark “33” logo on the back heel. The Ewing 33 Hi dropped last year and was a sell-out immediately. Expect these to fly off the shelves too. Grab your pair in October.
Trend Themes
1. Retro Sneaker Revival - The revival of classic 90s sneakers presents an opportunity for brands to capitalize on consumers' nostalgia for retro fashion.
2. Athlete-specific Footwear - The Ewing Guard sneakers engineered for point guard athletes highlights an opportunity for brands to target niche markets with specialized products.
3. Limited Release Hype - The sell-out success of the previously released Ewing 33 Hi and the anticipated demand for the Guard sneakers highlights an opportunity for brands to create buzz through limited edition sneaker releases.
Industry Implications
1. Sportswear - The re-release of classic sneakers by Ewing Athletics offers opportunities for sportswear brands to capitalize on the trend of retro sportswear.
2. Fashion - The popularity of retro sneakers in casual wear presents opportunities for fashion brands to incorporate sneaker culture into their offerings.
3. Retail - The hype surrounding limited edition releases such as the Ewing Guard sneakers provides an opportunity for retailers to drive foot traffic and online sales through exclusive launches.
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