These Ewa Moss 'We are Different' Shoots are Distinguished
Josh Triantafilou — May 2, 2012 — Pop Culture
In this recently shot series of photographs, Ewa Moss emphasizes the individuality we all possess. The British artist has manipulated each photograph in order to dramatically differentiate one portrait from the other. Each features text that reads, "we are different," along with a unique signature, presumably the model's own.
Often conceptual photography can become remote, abstract and impossibly opaque. That is, it becomes so obscure that it is beyond interpretation. In contrast, Moss's work simply and elegantly lets the viewer know what is about. This works on a few levels.
First, the viewer can contemplate more thoughtfully what the artwork is about instead of trying to decipher some cryptic code. Second, they can actually appreciate the aesthetics of the work. In this case, the model's faces are manipulated to resemble fractal art.
Often conceptual photography can become remote, abstract and impossibly opaque. That is, it becomes so obscure that it is beyond interpretation. In contrast, Moss's work simply and elegantly lets the viewer know what is about. This works on a few levels.
First, the viewer can contemplate more thoughtfully what the artwork is about instead of trying to decipher some cryptic code. Second, they can actually appreciate the aesthetics of the work. In this case, the model's faces are manipulated to resemble fractal art.
Trend Themes
1. Individuality in Photography - Opportunity for photographers to explore unique and personalized approaches to portraiture, highlighting individuality.
2. Conceptual Photography - Potential for photographers to create meaningful and accessible conceptual art that engages viewers.
3. Fractal Art Manipulation - Innovation opportunity for artists to combine fractal art techniques with photography to create visually striking and original compositions.
Industry Implications
1. Fine Art Photography - Incorporating individuality and conceptual elements into fine art photography to cater to a niche market of art enthusiasts.
2. Advertising and Marketing - Utilizing conceptual and individualistic photography to create impactful advertising campaigns that resonate with target audiences.
3. Digital Art and Design - Integration of fractal art manipulation techniques into digital art and design fields, opening up new possibilities for visually stunning creations.
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