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The Samsung ‘Evolutionary Husband?’ Commercial Pokes
Along with the launch of Samsung latest TV product ‘Evolutionary Kit’, Samsung also released a comical commercial dubbed ‘Evolutionary Husband?’ to highlight how much the Evolutionary Kit can update your television experience for 2013. The Evolutionary Kit upgrades your television experience with ‘Smart TV’ without making you purchase a new TV system. If only there was also a way for wives to upgrade and evolve their messy, gassy and gross husband too. That’s where the’Evolutionary Husband?’ commercial was born.
The ‘Evolutionary Husband?’ commercial showcases stereotypical "dude" traits: messy eating, unkempt living area and spending copious amounts of time in front of the TV. The wife decides to stick an Evolutionary Kit into the back of her husband and presto, he cooks her dinner, speed cleans and is good with children. With over 10 million views on YouTube this week alone, the ‘Evolutionary Husband’ commercial is perhaps condescending, but it really hits home the progressive and evolutionary aspects of the Evolutionary Kit.
The ‘Evolutionary Husband?’ commercial showcases stereotypical "dude" traits: messy eating, unkempt living area and spending copious amounts of time in front of the TV. The wife decides to stick an Evolutionary Kit into the back of her husband and presto, he cooks her dinner, speed cleans and is good with children. With over 10 million views on YouTube this week alone, the ‘Evolutionary Husband’ commercial is perhaps condescending, but it really hits home the progressive and evolutionary aspects of the Evolutionary Kit.
Trend Themes
1. Smart TV Evolution - The Samsung Evolutionary Kit commercial highlights the potential for technology to create a seamless television experience, prompting the development of new products that continue to evolve the television experience and increase convenience.
2. Comedic Advertising - Comical commercials such as the Evolutionary Husband? are becoming a popular trend and can be used by companies to create greater brand awareness and loyalty, as well as drive increased product sales.
3. Progressive Gender Roles - The Evolutionary Husband? commercial speaks to the shifting dynamics of traditional gender roles and the increased desire for more progressive, inclusive advertising campaigns that reflect the diversity of modern audiences.
Industry Implications
1. Consumer Electronics - Companies in the consumer electronics industry can leverage the popularity of Smart TV and related technology to create differentiated products that increase convenience, drive increased sales, and meet evolving consumer demand.
2. Digital Advertising - The comedic advertising trend provides opportunities for digital advertising companies to offer increasingly creative and successful ad campaigns, capitalizing on companies’ desires to make a greater impact in a crowded marketplace.
3. Marketing and Advertising - The shift towards more progressive gender roles is ripe for marketers to create campaigns that reflect this change, helping companies build brand loyalty and market share among a more diverse consumer base.
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