Hire Something Scary for Your Next Birthday
Luisa Amanda Gomes — April 14, 2010 — Unique
References: clockworx.ch & newslite
Sometimes it's hard to come up with a special gift for that particular someone who's especially hard to buy for. So the next time you're thinking of making someone's birthday special, maybe you should think of obtaining 'Evil Clown Services.'
In Switzerland, Dominic Deville has launched an 'Evil Clown' service, where you can hire him to stalk and terrorize the birthday boy/girl. It would make their special day extra memorable!
Implications - While many consumers may be deterred from products that induce fear or anxiety, others find it highly thrilling, exciting and entertaining. Businesses that devote their efforts to creating dramatic and stirring experiences for consumers will fare well in today's society. Consumers will likely invest in products that offer brief escapes from common, tedious, day-to-day routines.
In Switzerland, Dominic Deville has launched an 'Evil Clown' service, where you can hire him to stalk and terrorize the birthday boy/girl. It would make their special day extra memorable!
Implications - While many consumers may be deterred from products that induce fear or anxiety, others find it highly thrilling, exciting and entertaining. Businesses that devote their efforts to creating dramatic and stirring experiences for consumers will fare well in today's society. Consumers will likely invest in products that offer brief escapes from common, tedious, day-to-day routines.
Trend Themes
1. Thrill Experiences - Opportunity for businesses to create dramatic and stirring experiences for consumers.
2. Fear-based Entertainment - Consumers are seeking thrilling and exciting experiences that induce fear or anxiety.
3. Escapism Products - Demand for products that offer a brief escape from mundane routines.
Industry Implications
1. Event Planning - Event planners can capitalize on the growing demand for thrilling and unconventional birthday experiences.
2. Entertainment - Entertainment companies can develop fear-based entertainment options to attract thrill-seeking consumers.
3. Recreation - Recreation businesses can offer escapism products and experiences that provide temporary relief from daily life.
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