These Evil Bald Guy Ads Draw Attention to Exposed Scalps
Amelia Roblin — July 12, 2011 — Marketing
References: evilbaldguy & adsoftheworld
Anyone with a full head of hair is bound to take advantage of the protective effect his coif has on his vulnerable skin, but those who've been gradually losing their hair for years will not be surprised by the suggestion made by these Evil Bald Guy ads.
With the help of the Singer Roberts advertising agency of Seattle, this quirky company is advertising a its scalp sunscreen product, designed specifically to shield the thin layer of skin atop one's head. The team has approached the topic in a lighthearted way, which takes away from the potential embarrassment associated with male pattern baldness.
Three different hair grooming implements have each been given its own print. A fine-toothed comb, a lift comb and a hairbrush are represented with missing teeth so that the Evil Bald Guy ads represent three varieties of thinned-out tresses that may need assistance in preventing scalp sunburns.
With the help of the Singer Roberts advertising agency of Seattle, this quirky company is advertising a its scalp sunscreen product, designed specifically to shield the thin layer of skin atop one's head. The team has approached the topic in a lighthearted way, which takes away from the potential embarrassment associated with male pattern baldness.
Three different hair grooming implements have each been given its own print. A fine-toothed comb, a lift comb and a hairbrush are represented with missing teeth so that the Evil Bald Guy ads represent three varieties of thinned-out tresses that may need assistance in preventing scalp sunburns.
Trend Themes
1. Scalp Sunscreen - Disruptive innovation opportunity: Develop and market advanced scalp sunscreen products to cater to the needs of individuals experiencing hair loss and prevent scalp sunburns.
2. Lighthearted Advertising - Disruptive innovation opportunity: Explore unconventional and humorous advertising approaches to address sensitive or potentially embarrassing issues, such as male pattern baldness.
3. Hair Grooming Implements - Disruptive innovation opportunity: Design and manufacture hair grooming tools specifically tailored to individuals with thinning hair, providing effective solutions for their unique styling needs.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Develop innovative personal care products that address specific needs of individuals with hair loss, such as scalp sunscreens and specialized hair care solutions.
2. Advertising - Disruptive innovation opportunity: Create new and unconventional advertising methods to capture attention and engage consumers, particularly when addressing sensitive or taboo topics.
3. Haircare - Disruptive innovation opportunity: Develop and promote haircare products and tools specifically designed for individuals experiencing hair loss, offering effective and tailored solutions to meet their unique needs.
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