Participate in the Evian Ball Hunt to Win Tickets to Wimbledon
Katherinev123 — June 22, 2012 — Marketing
Fancy tickets to Wimbledon 2012? Now you'll get a chance to win them by participating in the Evian Ball Hunt. Evian, the official water provider of Wimbledon 2012, has launched a campaign encouraging tennis fans to hunt for a pink tennis ball in return for a chance to win VIP tickets to the event.
Evian will provide clues via Facebook and Twitter, and fans will be required to check in at certain locations to get a chance to win. Each day, a pair of VIP tickets will be given away to lucky participants.
According to Evian's Brand Manager Laura Pope, the Evian Ball Hunt is part of the brand's bigger summer campaign, which aims to "bring the Evian Live young spirit and Wimbledon partnership to life." Tying the campaign together is tennis star Maria Sharapova, Evian's brand ambassador, who will appear in outdoor and video ads for Evian wearing an Evian Baby Inside campaign tee.
Evian will provide clues via Facebook and Twitter, and fans will be required to check in at certain locations to get a chance to win. Each day, a pair of VIP tickets will be given away to lucky participants.
According to Evian's Brand Manager Laura Pope, the Evian Ball Hunt is part of the brand's bigger summer campaign, which aims to "bring the Evian Live young spirit and Wimbledon partnership to life." Tying the campaign together is tennis star Maria Sharapova, Evian's brand ambassador, who will appear in outdoor and video ads for Evian wearing an Evian Baby Inside campaign tee.
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3. Fashion Industry - Fashion brands are using celebrity endorsements to appeal to customers and garner brand recognition and loyalty.
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