Carhartt WIP Launches the Everything is Awful Collection
Carhartt WIP pokes fun at the turmoils that came with this year with the launch of the Everything is Awful collection full of graphic streetwear designs. This year marks a plethora of events that came at an expense for many at a global scale. The workwear brand plays into some dark humor with the capsule full of wearables and gadgets.
The designs are spotlighted by a new animated graphic that accents every item. It is a cartoon character that holds a coffee cup and a Carhartt bucket hat reading a newspaper. The tees come in the monochromatic options of black and white as the character is done in either red or purple. The rest of the capsule includes a travel mud and a general mug.
Image Credit: Carhartt WIP
The designs are spotlighted by a new animated graphic that accents every item. It is a cartoon character that holds a coffee cup and a Carhartt bucket hat reading a newspaper. The tees come in the monochromatic options of black and white as the character is done in either red or purple. The rest of the capsule includes a travel mud and a general mug.
Image Credit: Carhartt WIP
Trend Themes
1. Humor-themed Graphic Streetwear - The Everything is Awful collection by Carhartt WIP capitalizes on dark humor with its graphic streetwear designs.
2. Animated Graphic Accents - Carhartt WIP's new animated graphic character adds a unique touch to each item in the collection, creating disruptive innovation opportunities in the graphic design industry.
3. Monochromatic Apparel Options - The black and white tees in the Everything is Awful collection offer consumers a stylish and versatile choice, creating disruptive innovation opportunities in the fashion retail industry.
Industry Implications
1. Fashion Retail - The Everything is Awful collection by Carhartt WIP presents disruptive innovation opportunities in the fashion retail industry through its humor-themed graphic streetwear designs.
2. Graphic Design - Carhartt WIP's animated graphic accents in the Everything is Awful collection create disruptive innovation opportunities in the graphic design industry.
3. Home Goods - The addition of a travel mug and general mug in the Everything is Awful collection by Carhartt WIP offers disruptive innovation opportunities in the home goods industry.
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