Bushmills Set To Sponsor 'Evening Standard Stories Festival'
Niko Pajkovic — August 11, 2021 — Marketing
References: bushmills & buttoncollective
Bushmills Irish Whiskey has been announced as the official 'Poetry Partner' and 'Lead Spirit Sponsor' for the inaugural 'Evening Standard Stories Festival' in the UK. This three-day writers festival was launched by the Evening Standard and Netflix and looks to celebrate the work of emerging British storytellers.
The festival coincides with Bushmills 'Singular Tales' campaign, which features spoken word artist George the Poet, who will perform a never-before-heard piece during the event. Other artists and narrators featured in the festival will include television writer, Jed Mercurio, hip-hop artist, Stormzy and singer, Will Young. All of whom will tell compelling stories to a live audience via a variety of mediums. Bushmills will serve its new 'Singular Tale' cocktail at the event, as well as host a malt tasting during a live poetry recital.
Image Credit: Bushmills
The festival coincides with Bushmills 'Singular Tales' campaign, which features spoken word artist George the Poet, who will perform a never-before-heard piece during the event. Other artists and narrators featured in the festival will include television writer, Jed Mercurio, hip-hop artist, Stormzy and singer, Will Young. All of whom will tell compelling stories to a live audience via a variety of mediums. Bushmills will serve its new 'Singular Tale' cocktail at the event, as well as host a malt tasting during a live poetry recital.
Image Credit: Bushmills
Trend Themes
1. Branded Event Sponsorship - Whiskey companies can sponsor literary and cultural events to promote their brand and engage potential customers through live experiences.
2. Spoken Word Artistry - Brands can explore spoken word as a marketing strategy to convey their message in a unique and creative way, like Bushmills' 'Singular Tales' campaign.
3. Cultural Celebrations - Events that celebrate emerging artists and cultural diversity are becoming more popular and create opportunities for brands to showcase their support for these movements.
Industry Implications
1. Alcohol - Alcoholic beverage companies can sponsor cultural events and festivals to promote their brand while offering product tastings and unique experiences to attendees.
2. Media and Entertainment - Media and entertainment companies have opportunities to collaborate with brands and create events that showcase emerging artists and storytellers to audiences.
3. Marketing and Advertising - Marketing and advertising companies can explore unique strategies like spoken word performances to offer their clients creative and engaging ways to promote their brand.
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