Eveden AW 2010/2011 Lingerie Collection Appeals to All Women
Zoe Badley — June 30, 2010 — Fashion
Now ladies, when it comes to lingerie it's safe to say that we're not all the same body type and rarely are we the same size as the model in the editorials. Thankfully, the Eveden AW 2010/2011 lingerie collection is changing that by featuring women of all sizes and shapes in its spread.
This editorial is seriously a breath of fresh air and a move in the right direction. Not only are curves in, but embracing your body is definitely a plus--I couldn't love this more. Be sure to check out the gallery for more shots of the lingerie from the Eveden Aw 2010/2011 collection.
This editorial is seriously a breath of fresh air and a move in the right direction. Not only are curves in, but embracing your body is definitely a plus--I couldn't love this more. Be sure to check out the gallery for more shots of the lingerie from the Eveden Aw 2010/2011 collection.
Trend Themes
1. Inclusive Lingerie - Disruptive innovation opportunity: Develop lingerie lines that cater to women of all sizes and shapes, promoting inclusivity and body positivity.
2. Body-positive Marketing - Disruptive innovation opportunity: Create marketing campaigns that feature diverse body types, challenging traditional beauty standards and promoting self-acceptance.
3. Diversity in Fashion Editorial - Disruptive innovation opportunity: Incorporate models of different sizes and shapes in fashion editorials to represent a wider range of consumers and enhance body diversity in the industry.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Design and produce clothing lines that are size-inclusive, catering to a diverse customer base and challenging traditional beauty norms.
2. Advertising - Disruptive innovation opportunity: Create advertising campaigns that embrace body positivity and diversity, promoting a more inclusive and relatable message to consumers.
3. Retail - Disruptive innovation opportunity: Offer a wide range of sizes and body types in lingerie collections, catering to the diverse needs and preferences of customers for a more inclusive shopping experience.
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