Eva NYC is Partnering with TerraCycle to Reuse its Bottles
Riley von Niessen — November 6, 2020 — Eco
References: eva-nyc
Eva NYC, a Brooklyn-based cruelty free haircare label that offers clean products that are made with powerful ingredients to support healthy hair, has announced that it is partnering with TerraCycle to make its packaging more sustainable.
Through the partnership, Eva NYC will enable its consumers to recycle the aluminum bottles after they've used the product inside. Brand Vice President Jane Morgan spoke to Eva NYC's partnership with TerraCycle, stating “Our goal is to create hair products that are just as down to earth as we are, which is why we’re cruelty-free, completely free from parabens and phthalates, and now 100% recyclable through TerraCycle. This will ensure our customers can trust they'll always be making the right choice for their hair, and can now feel confident it's the right choice for the environment too."
Image Credit: Eva NYC
Through the partnership, Eva NYC will enable its consumers to recycle the aluminum bottles after they've used the product inside. Brand Vice President Jane Morgan spoke to Eva NYC's partnership with TerraCycle, stating “Our goal is to create hair products that are just as down to earth as we are, which is why we’re cruelty-free, completely free from parabens and phthalates, and now 100% recyclable through TerraCycle. This will ensure our customers can trust they'll always be making the right choice for their hair, and can now feel confident it's the right choice for the environment too."
Image Credit: Eva NYC
Trend Themes
1. Sustainable Packaging - Disruptive innovation opportunity: Develop new packaging materials and solutions that are eco-friendly and recyclable to meet consumer demands for sustainable products.
2. Cruelty-free Products - Disruptive innovation opportunity: Create innovative alternatives to animal testing and develop cruelty-free products to cater to the growing demand for ethical and sustainable options in the beauty industry.
3. Partnerships with Recycling Initiatives - Disruptive innovation opportunity: Collaborate with recycling organizations like TerraCycle to create more efficient and accessible recycling programs for consumers, addressing the problem of waste in the beauty industry.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Integrate sustainable practices throughout the entire product lifecycle, from sourcing ingredients to packaging, to appeal to conscious consumers and differentiate from competitors.
2. Packaging and Recycling - Disruptive innovation opportunity: Develop advanced recycling technologies and materials to minimize waste and promote circular economy practices in the packaging industry.
3. Sustainable Consumer Goods - Disruptive innovation opportunity: Create innovative and eco-friendly products that meet the growing demand for sustainable options across various consumer goods industries.
5.2
Score
Popularity
Activity
Freshness
