FKA twigs Created the New Eusexua Matcha Drink with Matchaful
Katherine Pendrill — December 14, 2024 — Lifestyle
Grammy-nominated artist FKA twigs has teamed up with the female-founded matcha brand Matchaful to create the new Eusexua Matcha drink.
Available for a limited time, the new Eusexua Matcha drink was created to celebrate FKA twigs' upcoming album, 'EUSEXUA,' which comes out on January 24, 2025, via Atlantic Records. According to Matchaful, the new drink is made up of Hikari Ceremonial Grade Matcha, along with blue spirulina, black and white tahini, amazake, Madagascar vanilla bean, and maple. As the brand notes on an Instagram post promoting the collaboration, "FKA twigs was passionate about working with Matchaful, crafting a drink that helps enhance your own EUSEXUA (or state of being) with every sip."
To try the new Eusexua Matcha drink, simply stop by any Matchaful café and enjoy the drink until March 31, 2025.
Image Credit: @matchaful, hypebae, instagram
Available for a limited time, the new Eusexua Matcha drink was created to celebrate FKA twigs' upcoming album, 'EUSEXUA,' which comes out on January 24, 2025, via Atlantic Records. According to Matchaful, the new drink is made up of Hikari Ceremonial Grade Matcha, along with blue spirulina, black and white tahini, amazake, Madagascar vanilla bean, and maple. As the brand notes on an Instagram post promoting the collaboration, "FKA twigs was passionate about working with Matchaful, crafting a drink that helps enhance your own EUSEXUA (or state of being) with every sip."
To try the new Eusexua Matcha drink, simply stop by any Matchaful café and enjoy the drink until March 31, 2025.
Image Credit: @matchaful, hypebae, instagram
Trend Themes
1. Celebrity-branded Beverages - The collaboration between FKA twigs and Matchaful highlights the growing trend of celebrities entering the wellness beverage market, offering unique branding and personal connection.
2. Limited-edition Wellness Products - The time-sensitive availability of the Eusexua Matcha drink appeals to consumers seeking exclusive experiences, creating a sense of urgency and uniqueness in the wellness sector.
3. Music-influenced Product Launches - Integrating product launches with upcoming music releases leverages cross-industry promotions, enhancing consumer engagement and broadening reach for both artists and brands.
Industry Implications
1. Functional Beverages - Matchaful's Eusexua drink exemplifies the blend of functional ingredients to cater to health-conscious consumers looking for more than just refreshment.
2. Celebrity-influenced Consumer Goods - The involvement of FKA twigs in product creation underscores a growing intersection where celebrity influence drives consumer interest and product personalization.
3. Music-related Merchandising - The Eusexua Matcha drink launch demonstrates how music's influence can extend to tangible products, combining artistry with commercial goods to enhance fan engagement.
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