The 'Curious Traveler' Beer Offers a Take on the Classic European Shandy
Katherine Pendrill — July 23, 2015 — Lifestyle
References: travelerbeer & trndmonitor
The 'Traveler Beer Company' is brewing a line of refreshing citrus beers that offer an interesting take on the classic European shandy. A shandy is a popular drink in Western Europe, which combines beer with lemonade, soda, ginger beer or another type of carbonated beverage. The unique combination creates a refreshing beverage that is perfect for hot summer days.
The 'Curious Traveler' drinks offer a new twist on the European shandy by combining American craft wheat ale with fresh lemon and lime juice. The beer itself has a crisp and light body, which is perfectly paired with the addition of bright citrus flavors. The result is a refreshing drink that has a more invigorating flavor than the average craft beer.
Beyond the lemon and lime variety, the Traveler Beer Company also produces a zesty grapefruit shandy and a tart apple ale.
The 'Curious Traveler' drinks offer a new twist on the European shandy by combining American craft wheat ale with fresh lemon and lime juice. The beer itself has a crisp and light body, which is perfectly paired with the addition of bright citrus flavors. The result is a refreshing drink that has a more invigorating flavor than the average craft beer.
Beyond the lemon and lime variety, the Traveler Beer Company also produces a zesty grapefruit shandy and a tart apple ale.
Trend Themes
1. Citrus-infused Beers - Opportunity for breweries to create innovative citrus-infused beers that offer a refreshing twist on classic beer styles.
2. Craft Wheat Ales - Opportunity for breweries to experiment with craft wheat ales and explore different flavors and combinations.
3. Alternative Shandy Varieties - Opportunity to expand on the traditional shandy concept by creating alternative varieties with different fruits and flavors.
Industry Implications
1. Breweries - Breweries can capitalize on the demand for citrus-infused beers by creating new innovative products that cater to consumer preferences.
2. Craft Beer - Craft beer industry can explore the use of wheat ales and experiment with different fruit infusions to create unique flavor experiences for consumers.
3. Beverage Manufacturing - Opportunity for beverage manufacturers to produce alternative shandy varieties using various fruits and carbonated beverages to cater to different taste preferences.
1.4
Score
Popularity
Activity
Freshness
