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The Etro Spring 2013 Menswear Collection is Exotic and Patterned

— June 28, 2012 — Fashion
Full of paisley and jewel-toned fabrics, the Etro Spring 2013 Menswear collection is a stunning, culture-rich series. These pajama-like pantsuits exude comfort and luxury that can go from day to night with a quick change in shoes.

The great Elle Woods claimed no one looks good in paisley, but apparently someone forgot to mention that to Kean Etro -- who is fond of this Kashmiri motif. The paisley pattern has been integrated into everything from pants, jackets and jumpsuits, and it looks amazing. To freshen up this age-old pattern, the stimulating print has been arranged into a ombre-style design where the shapes fade into the tailored hemlines.

The models appear to have emerged straight out of the Sahara dessert, clad in turban-esque wraps and breezy bottoms. Inspired by what appears to be the mysterious Middle East, the Etro Spring 2013 Menswear collection is certainly vibrant and eye-catching.
Trend Themes
1. Paisley Revival - Disruptive innovation opportunity: Reimagining the paisley pattern in modern designs and applications.
2. Cultural Fusion - Disruptive innovation opportunity: Creating fashion collections that combine elements from different cultures in unique and unexpected ways.
3. Comfortable Luxury - Disruptive innovation opportunity: Designing luxurious clothing that prioritizes comfort without compromising style.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating traditional patterns and styles into contemporary fashion designs.
2. Textile - Disruptive innovation opportunity: Developing new textile techniques to enhance and diversify pattern possibilities.
3. Accessories - Disruptive innovation opportunity: Designing innovative headwear and accessories inspired by diverse cultural influences.
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