ZEGNA's 'BORN IN OASI ZEGNA' Arrives at Milan Fashion Week
ZEGNA’s newest Spring/Summer 2023 collection is titled ‘BORN IN OASI ZEGNA,’ relying on subtle neutral tones and pops of yellow and rose to push the boundaries of luxury fashion and casualwear. The brand showcased loose, relaxed silhouettes crafted with multiple fabrics and materials, alongside a footwear-focused collaboration with Mr. Bailey. The collection comprises pieces made with terry cloth, wool, rubberized nylon, and more, while other offerings include knitwear and silk.
Multiple pieces can be used in a variety of ways, including multi-purpose shirts that can be worn as outerwear. ZEGNA’s attention to detail can be seen through ironed pleat trousers that allow consumers to sit comfortably without the pants restricting them. To round off the collection, the ‘Triple Stitch’ sneaker showcases ZEGNA’s craftsmanship perfectly with a stacked leather sole.
Image Credit: ZEGNA
Multiple pieces can be used in a variety of ways, including multi-purpose shirts that can be worn as outerwear. ZEGNA’s attention to detail can be seen through ironed pleat trousers that allow consumers to sit comfortably without the pants restricting them. To round off the collection, the ‘Triple Stitch’ sneaker showcases ZEGNA’s craftsmanship perfectly with a stacked leather sole.
Image Credit: ZEGNA
Trend Themes
1. Multipurpose Fashion - Opportunity for fashion brands to create versatile clothing that can serve various purposes and occasions.
2. Luxury Casualwear - Opportunity for luxury brands to create comfortable and casual clothing items that still exude luxury style and design.
3. Craftsmanship Collaboration - Opportunity for clothing brands to collaborate with other companies that specialize in specific items, like footwear, to showcase their attention to detail and quality of craftsmanship.
Industry Implications
1. Fashion - Fashion industry players can innovate by making use of diverse materials and fabrics to create more versatile clothing items with increased comfort and style.
2. Luxury Goods - Companies in the luxury goods industry can explore new markets and opportunities by creating pieces that merge high-end fashion with casualwear to expand their customer base.
3. Footwear - Footwear industry players can collaborate with clothing brands to create footwear that perfectly complements the clothing while showcasing quality craftsmanship and design.
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