Ethical Ocean is an Online Marketplace for Eco, Organic & Fair Trade Products
Tiana Reid — April 12, 2011 — Social Good
References: ethicalocean & facebook
Ethical Ocean brings together a variety of ethical products for North Americans into one easily accessible online space. Whether they are eco-friendly, organic, people-friendly, animal-friendly, or fair trade, the products available on the Ethical Ocean website all attempt to make a sustainable difference.
Ethical Ocean gives consumers as much information as possible about the products, allowing buyers to decipher what product (and cause) suits them best. Because people value different social and environmental goals to varying degrees, buyers are able to decide which products they would rather support in accordance with their personal values.
According to their website, Ethical Ocean's goal is to “transform the market by connecting buyers and sellers through one easily-navigated website that amasses every type of ethical product imaginable.†Indeed, Ethical Ocean offers a plethora of products in various categories including: clothing, footwear, baby and maternity, books, movies, cosmetics, electronics, food, beverages, garden, household cleaners, jewelry, intimacy and adult, kids, pets, sporting goods, stationary, toys, and more. Buyers can find virtually anything and everything -- all with a purpose.
Some people often cite inaccessibility for why they don't buy green, fair trade or ethical products, which in many cases, for example in non-urban areas, is a significant problem. Ethical Ocean bridges the physical and information gap between producers and consumers, allowing positive change to lead the way. Celebrating their first anniversary on Earth Day (April 22), Ethical Ocean raises awareness on social products, as well as creating a highly accessible platform for consumers.
Contact Information:
Ethical Ocean Website
Ethical Ocean Twitter
Ethical Ocean gives consumers as much information as possible about the products, allowing buyers to decipher what product (and cause) suits them best. Because people value different social and environmental goals to varying degrees, buyers are able to decide which products they would rather support in accordance with their personal values.
According to their website, Ethical Ocean's goal is to “transform the market by connecting buyers and sellers through one easily-navigated website that amasses every type of ethical product imaginable.†Indeed, Ethical Ocean offers a plethora of products in various categories including: clothing, footwear, baby and maternity, books, movies, cosmetics, electronics, food, beverages, garden, household cleaners, jewelry, intimacy and adult, kids, pets, sporting goods, stationary, toys, and more. Buyers can find virtually anything and everything -- all with a purpose.
Some people often cite inaccessibility for why they don't buy green, fair trade or ethical products, which in many cases, for example in non-urban areas, is a significant problem. Ethical Ocean bridges the physical and information gap between producers and consumers, allowing positive change to lead the way. Celebrating their first anniversary on Earth Day (April 22), Ethical Ocean raises awareness on social products, as well as creating a highly accessible platform for consumers.
Contact Information:
Ethical Ocean Website
Ethical Ocean Twitter
Trend Themes
1. Ethical E-commerce - Ethical Ocean is disrupting the traditional e-commerce model by offering a platform that exclusively sells eco-friendly, organic, fair trade, and socially responsible products.
2. Sustainable Shopping - Ethical Ocean is part of a larger trend where consumers are increasingly seeking out ethical and sustainable products to align with their personal values.
3. Conscious Consumerism - Ethical Ocean taps into the growing movement of conscious consumerism by providing a one-stop-shop for socially and environmentally responsible products.
Industry Implications
1. E-commerce - Ethical Ocean is revolutionizing the e-commerce industry by focusing solely on ethical and sustainable products, providing a unique niche for conscious consumers.
2. Ethical Retail - The rise of platforms like Ethical Ocean is driving the development of a new ethical retail industry, where consumers can easily find and purchase products that align with their values.
3. Sustainable Lifestyle - Ethical Ocean caters to the sustainable lifestyle industry by offering a wide range of eco-friendly, organic, and fair trade products for conscious consumers seeking a more sustainable way of living.
4.5
Score
Popularity
Activity
Freshness
