Estée Lauder and Google Created an Experience on Google Home
Laura McQuarrie — December 8, 2017 — Tech
References: esteelauder & marketwired
Consulting a beauty expert who can provide tailored recommendations for one's skin can be an investment that consumes both time and money, but Estée Lauder and Google are now making it easier for consumers to receive personalized skincare solutions with the help of the Google Assistant on Google Home.
Saying, "Ok Google, can I talk to the Estée Lauder Nighttime Expert?" initiates a chat experience between a user and Google Assistant, making it possible for one to discover a potential new nighttime skincare routine that is personalized to one's needs. As part of the experience, those who wish to learn application techniques are directed to the free services an Estée Lauder counter can provide.
While the first voice-enabled beauty experiences from Estée Lauder and Google Estée Lauder are being introduced via the Estée Lauder Nighttime Expert app, future experiences will be introduced through the Google Assistant on mobile, advertising units on the Google Display Network and Estée Lauder's official website.
Saying, "Ok Google, can I talk to the Estée Lauder Nighttime Expert?" initiates a chat experience between a user and Google Assistant, making it possible for one to discover a potential new nighttime skincare routine that is personalized to one's needs. As part of the experience, those who wish to learn application techniques are directed to the free services an Estée Lauder counter can provide.
While the first voice-enabled beauty experiences from Estée Lauder and Google Estée Lauder are being introduced via the Estée Lauder Nighttime Expert app, future experiences will be introduced through the Google Assistant on mobile, advertising units on the Google Display Network and Estée Lauder's official website.
Trend Themes
1. Voice-enabled Beauty Assistants - Utilizing voice assistants like Google Home to provide personalized skincare solutions.
2. Chat-based Skincare Recommendations - Using chat experiences with beauty experts to discover personalized skincare routines.
3. Integration of Skincare and Technology - Integrating technology, like voice assistants, into skincare routines for a more personalized experience.
Industry Implications
1. Beauty - Brands can leverage voice assistants to provide personalized skincare solutions and application techniques.
2. Technology - Technology companies can collaborate with beauty brands to integrate voice assistants into skincare experiences.
3. Retail - Retailers can incorporate voice assistants into their platforms for customers to receive tailored skincare recommendations.
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