These Espumil Ads Salvage Stained Garments
Amelia Roblin — June 3, 2011 — Marketing
References: mccannworldgroup & adsoftheworld
As soon as a stain on your clothing is noticeable, it's as if the entire garment assumes that mess, and this is exactly what these Espumil ads attempt to demonstrate. With the help of the D4 McCann Worldgroup advertising agency of Guatemala, this brand shows you your worst-case laundry scenario and offers a solution to recovering your clothes.
So you've ended up with a puddle of jam, a blotch of avocado or a splatter of ketchup in place of your T-shirt, jumper or favorite cocktail dress, and though the only other recognizable feature may just be the tag with its washing instructions. The only missed opportunity I can see in these Espumil ads is in the absence of the product's name on those sewn-in clothing labels.
So you've ended up with a puddle of jam, a blotch of avocado or a splatter of ketchup in place of your T-shirt, jumper or favorite cocktail dress, and though the only other recognizable feature may just be the tag with its washing instructions. The only missed opportunity I can see in these Espumil ads is in the absence of the product's name on those sewn-in clothing labels.
Trend Themes
1. Stain-resistant Clothing - There is a growing trend towards clothing that is designed to resist stains and spills, reducing the need for harsh laundry detergents.
2. Eco-friendly Laundry Solutions - Consumers are increasingly interested in laundry solutions that are better for the environment, such as natural detergents or washing machines that use less water and energy.
3. Innovative Fabric Technologies - As clothing manufacturers seek to stand out in a crowded market, we can expect to see advances in fabric technologies that improve performance, durability, and ease of care.
Industry Implications
1. Clothing Manufacturing - Manufacturers can capitalize on the trend towards stain-resistant fabrics and eco-friendly laundry solutions by investing in research and development to create innovative products.
2. Laundry Detergent - Laundry detergent companies can differentiate themselves by offering eco-friendly options and marketing towards consumers who are interested in reducing their environmental impact.
3. Advertising - Advertising agencies can create campaigns that leverage the growing interest in sustainable and innovative clothing and laundry solutions, helping brands connect with consumers who share these values.
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