Opening Ceremony Brought Back Esprit Clothing with New Twists
Riley von Niessen — September 12, 2016 — Fashion
References: openingceremony & hypebeast
Esprit clothing was founded back in the 1960s by Susie Buell and Doug Tompkins, two socially conscious creators who had a goal of promoting change through the many different campaigns they'd go on to promote.
With a history of much success, the Esprit clothing brand remains highly recognized today, due to its many international locations and its iconic logo that's consistently included. Its also reported that Opening Ceremony was "heavily influenced by the Northern California-based line throughout the 80s and 90s," resulting in an eventual partnership between the two. Now, Esprit clothing and Opening Ceremony have joined to generate a nostalgically minded lookbook -- which shows the former brand both remembered and revitalized at the same time.
In order to do this, the lookbook contains bright colorways that are complemented with statement-worthy patterns -- making for a retro look that honors the past of the two brands. On the other hand, the Esprit clothing is also infused with some more contemporary cuts -- helping it to transition to a new time.
With a history of much success, the Esprit clothing brand remains highly recognized today, due to its many international locations and its iconic logo that's consistently included. Its also reported that Opening Ceremony was "heavily influenced by the Northern California-based line throughout the 80s and 90s," resulting in an eventual partnership between the two. Now, Esprit clothing and Opening Ceremony have joined to generate a nostalgically minded lookbook -- which shows the former brand both remembered and revitalized at the same time.
In order to do this, the lookbook contains bright colorways that are complemented with statement-worthy patterns -- making for a retro look that honors the past of the two brands. On the other hand, the Esprit clothing is also infused with some more contemporary cuts -- helping it to transition to a new time.
Trend Themes
1. Retro Revival - Disruptive innovation opportunity in the fashion industry to create updated versions of iconic brands with a nostalgic twist.
2. Brand Partnerships - Disruptive innovation opportunity in the fashion industry to collaborate with complementary brands for mutually beneficial creative ventures.
3. Mixing Old and New - Disruptive innovation opportunity in the fashion industry to combine vintage-inspired designs with modern elements for a unique and timeless aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunity in the fashion industry to bring back iconic brands through innovative collaborations and design approaches.
2. Retail - Disruptive innovation opportunity in the retail industry to create curated brand experiences that merge past and present aesthetics.
3. Marketing - Disruptive innovation opportunity in the marketing industry to leverage nostalgia and brand partnerships to create impactful and memorable campaigns.
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