Thomas Ashbourne Craft Spirits Works Alongside Neil Patrick Harris
Kalin Ned — June 13, 2023 — Pop Culture
References: thomasashbourne
Thomas Ashbourne Craft Spirits, an award-winning and female-led canned and bottled craft cocktail company, entered into a partnership with actor, producer, and cocktail enthusiast Neil Patrick Harris to introduce a new and exciting cocktail offering—'The After Hours' Espresso Martini.
'The After Hours' Espresso Martini boasts a smooth finish with a strong caffeinated aroma, betraying notes of Arabica and dark roast espresso beans, vanilla, and dark chocolate. The cocktail is made with all-natural, premium craft vodka and has a 12% ABV. It is kosher-certified and gluten-free.
This is not the first time Thomas Ashbourne Craft Spirits partners with a celebrity to elevate its ready-to-sip premium craft cocktails. In the past, the brand has collaborated on The Hardscatto from Playboi Carti, The Perfect Cosmo by SJP, and more.
Image Credit: Thomas Ashbourne Craft Spirits
'The After Hours' Espresso Martini boasts a smooth finish with a strong caffeinated aroma, betraying notes of Arabica and dark roast espresso beans, vanilla, and dark chocolate. The cocktail is made with all-natural, premium craft vodka and has a 12% ABV. It is kosher-certified and gluten-free.
This is not the first time Thomas Ashbourne Craft Spirits partners with a celebrity to elevate its ready-to-sip premium craft cocktails. In the past, the brand has collaborated on The Hardscatto from Playboi Carti, The Perfect Cosmo by SJP, and more.
Image Credit: Thomas Ashbourne Craft Spirits
Trend Themes
1. Celebrity Collaborations - Partnering with celebrities to create unique cocktail offerings presents a disruptive innovation opportunity for craft cocktail companies.
2. Ready-to-drink Craft Cocktails - The growing market for canned and bottled craft cocktails offers a disruptive innovation opportunity for beverage companies.
3. Premium Ingredients and Flavor Profiles - Crafting cocktails using all-natural, premium ingredients with unique flavor combinations can be a disruptive innovation opportunity for spirits producers.
Industry Implications
1. Craft Cocktail - Craft cocktail companies have the potential to benefit from collaborations with celebrities to create unique and exciting cocktail offerings.
2. Beverage - Beverage companies can capitalize on the growing market for ready-to-drink craft cocktails by introducing innovative and high-quality products.
3. Spirits - Spirits producers can explore disruptive innovation opportunities by incorporating premium ingredients and creating unique flavor profiles in their craft cocktail offerings.
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