Red Bull Ensures That it Caters to Gaming Audiences
Mishal Omar — August 8, 2016 — Lifestyle
References: redbull & esports-marketing-blog
Red Bull's eSports sponsorship framework is extremely comprehensive and far-reaching.
The energy drink company understands the gaming market very well -- as well as its own role in it -- and has inserted itself into the eSports world accordingly. Its expansive framework includes hosting eSports events in the United States, France and Germany, sponsoring eSPorts players, partnering with eSports clubs and organizations, producing related video content across platforms and making personal connections with regular players. Its wide-reaching support of and influence on eSports-related platforms, events and communities has allowed it to become one of the dominant players in the industry.
By inserting itself into many facets of the online gaming world with its eSports sponsorship framework, Red Bull is making an important attempt to be directly associated with that world.
The energy drink company understands the gaming market very well -- as well as its own role in it -- and has inserted itself into the eSports world accordingly. Its expansive framework includes hosting eSports events in the United States, France and Germany, sponsoring eSPorts players, partnering with eSports clubs and organizations, producing related video content across platforms and making personal connections with regular players. Its wide-reaching support of and influence on eSports-related platforms, events and communities has allowed it to become one of the dominant players in the industry.
By inserting itself into many facets of the online gaming world with its eSports sponsorship framework, Red Bull is making an important attempt to be directly associated with that world.
Trend Themes
1. Comprehensive Esports Sponsorship - Opportunity for brands to establish comprehensive sponsorship frameworks in the eSports industry.
2. Expanding Esports Events - Growing demand for hosting eSports events in various countries provides opportunities for event organizers and venues to capitalize on this trend.
3. Content Creation for Esports Platforms - Increasing popularity of eSports creates a demand for unique and engaging video content, presenting opportunities for content creators and producers.
Industry Implications
1. Energy Drinks - Energy drink companies can leverage the growing popularity of eSports by establishing partnerships and sponsorships with eSports events, players, and organizations.
2. Event Management - Event management companies can capitalize on the expanding eSports events market by organizing and hosting gaming tournaments and competitions.
3. Digital Media - Digital media companies can take advantage of the increasing demand for eSports-related video content by producing and distributing content across different platforms.
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