eShot Labs Launches Unique Tool That Turns Real-Time Video into NFTs
Niko Pajkovic — September 21, 2022 — Tech
References: eshotlabs & martechseries
eShot Labs, a French Web3 solutions startup, has announced the launch of its new tool for making real-time video NFTs from live broadcast content. The new solution is targeted toward brands that are looking to improve their marketing by creating standout Web3 campaigns.
In general, NFTs based on real-time or archival video is an emerging market that offers a unique opportunity for brands looking to capture consumer attention. Up until recently, NFTs in the event space has been almost entirely tied to "cold content" -- i.e., content that is produced after the event. eShots Labs new solution offers brands and content creators the ability to leverage NFTs as a means of immediately connecting live broadcast content to fans.
"Our ambition is to make NFTs accessible to as many people as possible, based on a common passion, whether it is sports, esports, or the range of content created on the web. It’s about going beyond the monetary aspect by promoting the usefulness of NFTs in an emotional commitment over time between the brand and its community,” said Fergus Leleu, CEO & co-founder of eShot Labs.
Image Credit: eShot Labs
In general, NFTs based on real-time or archival video is an emerging market that offers a unique opportunity for brands looking to capture consumer attention. Up until recently, NFTs in the event space has been almost entirely tied to "cold content" -- i.e., content that is produced after the event. eShots Labs new solution offers brands and content creators the ability to leverage NFTs as a means of immediately connecting live broadcast content to fans.
"Our ambition is to make NFTs accessible to as many people as possible, based on a common passion, whether it is sports, esports, or the range of content created on the web. It’s about going beyond the monetary aspect by promoting the usefulness of NFTs in an emotional commitment over time between the brand and its community,” said Fergus Leleu, CEO & co-founder of eShot Labs.
Image Credit: eShot Labs
Trend Themes
1. Real-time Video Nfts - The emerging market of NFTs based on real-time or archival video content offers unique opportunities for brands to captivate their audience in web3 campaigns.
2. Usefulness of Nfts - Brands and content creators can leverage NFTs as a means of immediately connecting live broadcast content to fans and promoting the usefulness of NFTs in an emotional commitment over time between the brand and its community.
3. Accessible Nfts - eShot Labs ambition to make NFTs accessible to as many people as possible, based on a common passion, presents a disruptive innovation opportunity to democratize the NFT market.
Industry Implications
1. Marketing - The use of real-time video NFTs in web3 campaigns presents a disruptive innovation opportunity for marketing professionals to captivate and engage consumers in new and creative ways.
2. Content Creation - Content creators can leverage the new solution from eShot Labs to transform live broadcast content into NFTs, creating a unique monetization opportunity for their work.
3. Event Management - The new solution from eShot Labs offers a unique opportunity for event managers to leverage NFTs and offer them as exclusive value-adds for event attendees.
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