Escentric Molecules Celebrates the Use of Lab-Created Scents
Laura McQuarrie — April 30, 2017 — Fashion
References: cultbeauty & cultbeauty
While many cosmetic brands would prefer to hide the fact that they use synthetic fragrances to create their signature scents, Escentric Molecules makes it the main selling point of its products.
The two newest unisex fragrances from the brand, Molecule 04 and Escentric 04, have been in the works for five years and include a synthetic fragrance molecule called "Javanol." In terms of scent, this "lab-derived alternative to sandalwood" is said to offer the same warmth as sandalwood sourced from nature, but without the "heaviness."
With the inclusion of Javanol, Molecule 04 is said to be fresh, mellow and woody, while Escentric 04 also includes Polysantol, which the brand describes as "a slightly sweeter sandalwood molecule."
The two newest unisex fragrances from the brand, Molecule 04 and Escentric 04, have been in the works for five years and include a synthetic fragrance molecule called "Javanol." In terms of scent, this "lab-derived alternative to sandalwood" is said to offer the same warmth as sandalwood sourced from nature, but without the "heaviness."
With the inclusion of Javanol, Molecule 04 is said to be fresh, mellow and woody, while Escentric 04 also includes Polysantol, which the brand describes as "a slightly sweeter sandalwood molecule."
Trend Themes
1. Lab-created Scents - The use of synthetic fragrances is being celebrated and highlighted as a main selling point by cosmetic brands.
2. Alternative to Natural Ingredients - Lab-derived alternatives to natural ingredients, such as sandalwood, are being developed to offer similar effects without the associated drawbacks.
3. Long Development Process - Companies are investing significant time and resources in the development of innovative fragrances that mimic natural scents.
Industry Implications
1. Cosmetics - The cosmetics industry is embracing lab-created scents as a way to create unique and sustainable fragrance options for customers.
2. Fragrance - In the fragrance industry, there is a growing demand for synthetic alternatives to traditional scent ingredients, leading to the development of lab-created fragrances.
3. Research and Development - The research and development sector is seeing increased investment and innovation in the creation of lab-derived fragrance molecules for use in various industries.
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