The TFSS Instagram Account Hosts an Interactive Escape Room Experience
Laura McQuarrie — April 28, 2016 — Marketing
Escape room experiences have become popular as real world events and online browser games, but the Toronto Silent Film Festival created a room like no other.
In order to promote its 2016 festival, TFSS created an escape room challenge using its Instagram account. Through tags, videos, photos and multiple profiles, users are tasked with finding clues on the account in order to help them make their escape from 'The Instagram Escape Room.'
In years past, TFSS has promoted its film festival by turning its Instagram feed into historic timelines, flipbooks and choose-your-own-adventure stories. Each year, these highly interactive Instagram campaigns play a part in reviving interest in the festival and in turn, many of the silent films that have been lost and forgotten over time.
In order to promote its 2016 festival, TFSS created an escape room challenge using its Instagram account. Through tags, videos, photos and multiple profiles, users are tasked with finding clues on the account in order to help them make their escape from 'The Instagram Escape Room.'
In years past, TFSS has promoted its film festival by turning its Instagram feed into historic timelines, flipbooks and choose-your-own-adventure stories. Each year, these highly interactive Instagram campaigns play a part in reviving interest in the festival and in turn, many of the silent films that have been lost and forgotten over time.
Trend Themes
1. In-app Escape Rooms - More companies may experiment with using social media platforms to host interactive escape room experiences.
2. Interactive Instagram Campaigns - Marketing campaigns that engage users through interactive storytelling and gamification may become more prevalent on social media platforms.
3. Reviving Interest in Heritage Media - Creating interactive experiences that help people rediscover and appreciate lost media such as silent films presents an opportunity for disruption in the media and entertainment industry.
Industry Implications
1. Social Media - Social media platforms could capitalize on the trend of interactive experiences to create new revenue streams and engage users.
2. Marketing and Advertising - Creating immersive, interactive marketing campaigns could provide a competitive advantage for companies looking to stand out and engage customers.
3. Media and Entertainment - Innovative approaches to promoting and reviving heritage media could lead to new opportunities in the media and entertainment industry.
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