Converse Japan Reworks the ERX-400 EW HI Sneaker Model
References: converse.co.jp & designtaxi
Converse Japan highlights basketball with its latest reworked iteration of the ERX-400 EW HI sneaker model for the season. It is a stable silhouette for NBA players and the new shoe uses the same leather that is used to construct basketballs. The ERX-400 EW HI sneakers are designed in a full white hue and shine a spotlight on the texture.
It is attached to hang tags that are shaped like a basketball to emphasize the theme and celebrates the brand's history with an 80s-themed ENERGY WAVE midsole base foundation. Additionally, the pure white colorway also means that dirt and grime can be easily wiped off with water, similar to the way that basketballs are cleaned.
Image Credit: Converse Japan
It is attached to hang tags that are shaped like a basketball to emphasize the theme and celebrates the brand's history with an 80s-themed ENERGY WAVE midsole base foundation. Additionally, the pure white colorway also means that dirt and grime can be easily wiped off with water, similar to the way that basketballs are cleaned.
Image Credit: Converse Japan
Trend Themes
1. Leather Minimal Basketball Shoes - Opportunity for athletic brands to explore unique materials like leather in sports shoes for premium appeal.
2. Full White Hue Sneaker Design - Innovative opportunity for brands to experiment with monochromatic principles and textures in shoe designs.
3. 80s-themed Energy Wave Midsole Foundation - Opportunity for nostalgic retro brands to incorporate vintage design elements into modern product offerings.
Industry Implications
1. Athletic Apparel - Opportunity for athletic brands to explore unique materials like leather in sports shoes for premium appeal.
2. Fashion - Innovative opportunity for fashion brands to incorporate athletic shoes with unique materials and monochromatic principles into collections.
3. Retro Brands - Opportunity for nostalgic retro brands to incorporate vintage design elements like 80s-themed Energy Wave midsole foundations into modern product offerings.
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