The Striking Erin Wasson Zadig & Voltaire SS 2011 Ad Campaign
Renee Ramsarran — February 11, 2011 — Marketing
References: zadig-et-voltaire & fashioncopious.typepad
The Erin Wasson Zadig & Voltaire Spring Summer 2011 ad campaign emanates a very sensuous rock and roll vibe. The American model is not only the face of the label, but has signed a contract to design a capsule collection for French design house. The new partnership seems to be an ideal pairing for the two, with the brand founder Thierry Gillier singing her praises. He stated: “She represents the same codes [as Zadig & Voltaire]: androgynous, rock 'n’ roll, very sexy and feminine.” The Erin Wasson Zadig & Voltaire Spring Summer 2011 ad campaign is free-spirited and edgy.
Trend Themes
1. Capsule Collection Collaborations - Zadig & Voltaire's partnership with Erin Wasson to design a capsule collection shows the trend of collaborations between designers and fashion labels that can create unique, edgy products.
2. Sensual Rock and Roll Vibes - The Erin Wasson Zadig & Voltaire ad campaign shows the trend of fashion brands using sensuality and rock and roll vibes in their marketing to appeal to a younger audience.
3. Androgynous Fashion - Zadig & Voltaire's brand codes, which are described as androgynous and rock and roll, demonstrate the trend towards gender-neutral fashion and blurring of traditional gender lines in the industry.
Industry Implications
1. Fashion - The Zadig & Voltaire Spring Summer 2011 ad campaign demonstrates the trend towards using sensuality and rock and roll influence in fashion marketing, which could be taken up by other clothing brands to target younger audiences.
2. Retail - The rise of capsule collection collaborations between designers and fashion labels, like Zadig & Voltaire's partnership with Erin Wasson, presents a new frontier for the retail industry that can create unique products and appeal to a younger demographic.
3. Advertising - The Erin Wasson Zadig & Voltaire Spring Summer 2011 ad campaign demonstrates the trend towards using sensuality and rock and roll influence in advertising fashion, which could be adapted by other industries to reach a wider audience.
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