This Shoot of Erin Wasson by David Mushegain is Casual and Cute
Joanne Lam — July 1, 2010 — Fashion
References: models & studdedhearts.blogspot
Keeping it local, this spread of Erin Wasson by David Mushegain presents the high-fashion model in some casual looks, chilling around town.
Natural yet stylish, Erin Wasson manages to show off her golden locks in this series, adding a warm glow to each print. Presenting a playful side to the gorgeous model, this shoot definitely manages to capture a childlike vibe, proving that a supermodel's looks are not limited to high-fashion shots.
Implications - Consumers are attracted to products and advertisements that show public figures and celebrities in more personal and intimate levels. By presenting a high-fashion model in a more humble setting, audiences feel a stronger connection to the product and company. Consumers are more likely to trust celebrity endorsements that show the person as relatable and approachable, as it presents the product in a more honest light.
Natural yet stylish, Erin Wasson manages to show off her golden locks in this series, adding a warm glow to each print. Presenting a playful side to the gorgeous model, this shoot definitely manages to capture a childlike vibe, proving that a supermodel's looks are not limited to high-fashion shots.
Implications - Consumers are attracted to products and advertisements that show public figures and celebrities in more personal and intimate levels. By presenting a high-fashion model in a more humble setting, audiences feel a stronger connection to the product and company. Consumers are more likely to trust celebrity endorsements that show the person as relatable and approachable, as it presents the product in a more honest light.
Trend Themes
1. Personalized Celebrity Endorsements - Focusing on showcasing public figures and celebrities in more personal and relatable settings can create a stronger connection between audiences and products.
2. Humble High-fashion - Presenting high-fashion models in more humble settings can appeal to consumers by providing a more approachable and relatable image of the brand.
3. Intimate Advertising - Advertisements that capture a more intimate and personal side of celebrities can generate trust and credibility among consumers.
Industry Implications
1. Fashion - Fashion brands can adopt the trend of showcasing models in more humble settings to create a stronger connection with consumers and differentiate themselves in the market.
2. Marketing and Advertising - Marketing and advertising agencies can explore the concept of intimate advertising by featuring celebrities in more personal settings to enhance the effectiveness of their campaigns.
3. Celebrity Endorsements - Companies that use celebrity endorsements can benefit from personalized endorsements that showcase celebrities in relatable scenarios to establish a more genuine connection with the target audience.
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