Erica Synths is Shifting from DIY Modules to Educational Kits
Anton Schefter — January 14, 2020 — Tech
References: ericasynths.lv & ericasynths.hummingbirdmedia
Erica Synths is a modular synthesizer company shifting its traditional DIY Series Modules over to affordable entry-level Educational Kits to help teach the fundamentals of electronics. The kits are intended to be used as teaching aids to promote audio synthesis and sonic discovery for both in-class and independent learning.
Founded in 2014 by Girts Ozolinš, Erica Synths is a company known for producing boutique Eurorack modules and systems that have stayed true to their roots in the modular industry's DIY space.
Its educational kits are a new focus for the brand. It will strip back some functions to make the design easier to grasp for beginners, while also maintaining their suitability for more experienced users.
In preparation for its new line of Educational Kits, current production of its DIY Series will discontinue -- with the company set to end support in 2020. What remains of the DIY stock can be purchased online through Erica Synths' website.
Founded in 2014 by Girts Ozolinš, Erica Synths is a company known for producing boutique Eurorack modules and systems that have stayed true to their roots in the modular industry's DIY space.
Its educational kits are a new focus for the brand. It will strip back some functions to make the design easier to grasp for beginners, while also maintaining their suitability for more experienced users.
In preparation for its new line of Educational Kits, current production of its DIY Series will discontinue -- with the company set to end support in 2020. What remains of the DIY stock can be purchased online through Erica Synths' website.
Trend Themes
1. Modular Synth Education - Erica Synths is shifting their focus to affordable and beginner-friendly educational kits to teach the fundamentals of electronics and promote sonic discovery.
2. DIY Discontinuation - Erica Synths is discontinuing their DIY Series to make way for their new line of educational kits, signaling a shift in focus towards accessibility and ease-of-use.
3. Boutique Eurorack Market - Erica Synths is a modular synthesizer company known for producing boutique Eurorack modules and systems that have remained true to their DIY roots in the modular industry.
Industry Implications
1. Audio Education - The shift towards affordable educational kits signals an opportunity for companies in the audio education industry to provide accessible and beginner-friendly resources.
2. Modular Synthesizers - The boutique Eurorack market is an industry that could benefit from emphasizing ease-of-use and accessibility in their products to attract a wider audience.
3. Electronics Education - Erica Synths' educational kits also provide an opportunity for companies in the electronics education industry to expand their offerings and cater to the growing interest in DIY electronics.
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