Love Hultén Has Debuted the MDLR-37 Synthesizer
Kalin Ned — June 15, 2021 — Art & Design
References: lovehulten & dezeen
Many are familiar with the works of Swedish audiovisual artist Love Hultén who is beloved for his experimental synthesizers, as well as his striking juxtaposing approach of nostalgic sensibilities with modern references. Most recently, the creative launched the design of his MDLR-37 synthesizer.
The experimental synthesizer is a one-off machine—much like the majority of Love Hultén’s work. The instrument is distributed across “four semi-modular sections [that are] enclosed in a painted wood case.” If you look closely, you might come to the logical conclusion that the MDLR-37 is reminiscent of a “fold-out wooden toolkit.” The piece is designed for a client “who wanted a portable set-up combining his favorite synth gear.”
About his process, Hultén shares with Dezeen: ""My designs are usually based on something I've come across recently, an interesting object, could be anything really – anything that sparks my imagination."
Image Credit: Dezeen
The experimental synthesizer is a one-off machine—much like the majority of Love Hultén’s work. The instrument is distributed across “four semi-modular sections [that are] enclosed in a painted wood case.” If you look closely, you might come to the logical conclusion that the MDLR-37 is reminiscent of a “fold-out wooden toolkit.” The piece is designed for a client “who wanted a portable set-up combining his favorite synth gear.”
About his process, Hultén shares with Dezeen: ""My designs are usually based on something I've come across recently, an interesting object, could be anything really – anything that sparks my imagination."
Image Credit: Dezeen
Trend Themes
1. Experimental Synthesizers - The demand for handmade, experimental synthesizers is growing, presenting opportunities for small-scale artisanal producers.
2. Semi-modular Synthesizers - Semi-modular designs are becoming increasingly popular due to their portability, flexibility and affordability, creating opportunities for entry-level producers and hobbyists.
3. Nostalgic Modern Synthesizers - There's a growing interest in taking inspiration from nostalgia, while still incorporating modern technology and design, offering opportunities for creative mashups in the music industry.
Industry Implications
1. Musical Instrument Manufacturing - Handmade and customizable instruments are gaining popularity and manufacturers can tap into this market by providing unique, high-quality and innovative products.
2. DIY Synthesizer Kits - The rise in DIY synth culture presents opportunities for kit manufacturers to develop and market accessible, affordable, and customizable product offerings.
3. Electronic Music Festivals - Electronic music festivals can incorporate experimental and unconventional synthesizers into their events to attract and engage new audiences.
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