Eéra's 'Candy' Range Playfully Incorporates Colors and Diamonds
Elena Rahman — October 21, 2021 — Fashion
References: net-a-porter & wallpaper
Eéra's Candy collection of fine jewelry incorporates color and diamonds to create a youthful aesthetic. The Italian brand is known for its ability to experiment with bold color combinations and intriguing motifs. This collection is no different as it rethinks the natural formations of links.
The Candy collection features pieces made with precious materials, given an edge with gold paint in matte black. Other pieces feature vivid fluorescent colors that contrast with clean-cut diamonds. According to the brand, the collection aims to create jewelry that combines traditional and contemporary elements in a harmonized yet unlikely balance. To accomplish its goal, many of the pieces combine unexpected colors. The brand also offers customizable pieces like hinged earrings.
Image Credit: Eéra
The Candy collection features pieces made with precious materials, given an edge with gold paint in matte black. Other pieces feature vivid fluorescent colors that contrast with clean-cut diamonds. According to the brand, the collection aims to create jewelry that combines traditional and contemporary elements in a harmonized yet unlikely balance. To accomplish its goal, many of the pieces combine unexpected colors. The brand also offers customizable pieces like hinged earrings.
Image Credit: Eéra
Trend Themes
1. Colorful-diamond Jewelry - The trend of incorporating unexpected colors as a playful element along with diamonds in jewelry creation has emerged, opening opportunities for new diamond jewelry designs.
2. Customizable Fine Jewelry - The trend of offering customizable fine jewelry pieces, like hinged earrings in Eéra's Candy collection, is emerging, creating new opportunities for personalized fine jewelry offerings.
3. Matte Black Jewelry - The trend of incorporating gold-painted matte black in jewelry design to give a fresh edge to precious materials like diamonds, gold, and gemstones is emerging, allowing for new design possibilities for high-end and luxury jewelry brands.
Industry Implications
1. Fine Jewelry - Fine jewelry brands can explore the design opportunities emerging from playful diamond and colorful jewelry trends seen in Eéra's Candy collection.
2. Luxury Goods - Luxury goods providers can take advantage of the customization trend seen in Eéra's Candy collection to develop personalized and unique offerings to their high-end customers.
3. High-end Fashion - High-end fashion brands can explore the use of matte black in jewelry design, as seen in Eéra's Candy collection, to create edgy and modern pieces that complement their avant-garde apparel lines.
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