Esquire 75th Anniversary Issue
Going Like Sixty — July 22, 2008 — Marketing
References: nytimes
Esquire magazine will use honest-to-goodness ePaper to commemorate their 75th year. The high tech cover will flash "the 21st Century Begins Now" when it's on the newsstands. Esquire hopes it will make the Smithsonian.
The early prototypes had a cord that needed to be plugged into a power pack. Hopefully they will have this little detail worked out by press time. On the down side, the magazine will run out of juice after 90 days.
The editor says he has been frustrated with the lack of change in magazines over the past 150 years. Ink on Paper. Yeah, that's about the same as it's always been, I sure hope they can pull this off.
The early prototypes had a cord that needed to be plugged into a power pack. Hopefully they will have this little detail worked out by press time. On the down side, the magazine will run out of juice after 90 days.
The editor says he has been frustrated with the lack of change in magazines over the past 150 years. Ink on Paper. Yeah, that's about the same as it's always been, I sure hope they can pull this off.
Trend Themes
1. Electronic Magazine Covers - Electronic magazine covers are a growing trend in the publishing industry that present disruptive innovation opportunities for magazine publishers.
2. Renewable Power Sources - Using renewable power sources for electronic magazine covers is a trend that can result in more efficient, long-lasting and environmentally friendly products.
3. Interactive Magazine Covers - The rise of interactive magazine covers is a trend that provides disruptive innovation opportunities for brands looking to engage readers through technology.
Industry Implications
1. Publishing Industry - The publishing industry can explore ePaper technology trend to create more interactive and engaging magazine covers that capture reader attention.
2. Renewable Energy Industry - The renewable energy industry can leverage the trend of electronic magazine covers to increase the demand for renewable power sources that can make products more energy-efficient.
3. Advertising Industry - The advertising industry can utilize the trend of interactive magazine covers to create more engaging ads and to enable brands to interact with potential customers in a more innovative way.
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