This Chain is Offering Its Entire Breakfast Menu at Some Locations
Katherine Pendrill — March 9, 2016 — Lifestyle
References: brandeating
McDonald's recently began testing serving its entire breakfast menu at certain locations in Oklahoma and North Carolina. While the launch of all-day breakfast has been extremely successful for McDonald's, some customers have been disappointed by the limited options. Now the chain is testing the possibility of adding all of its breakfast fare to the all-day menu.
Instead of choosing between an English muffin or a biscuit, customers at certain McDonald's locations will now have the opportunity to order from the entire breakfast menu any time of day. The new menu option is called the 'All Day Breakfast: Bigger Menu' and it gives consumers the option to choose from McGriddles, English muffins and biscuits. The expanded menu is currently being tested at several locations in the Tula area as well as the Triad area of North Carolina.
Instead of choosing between an English muffin or a biscuit, customers at certain McDonald's locations will now have the opportunity to order from the entire breakfast menu any time of day. The new menu option is called the 'All Day Breakfast: Bigger Menu' and it gives consumers the option to choose from McGriddles, English muffins and biscuits. The expanded menu is currently being tested at several locations in the Tula area as well as the Triad area of North Carolina.
Trend Themes
1. All-day Breakfast Expansion - The expansion of McDonald's all-day breakfast menu to include its entire breakfast fare provides a disruptive innovation opportunity to cater to customers who want more variety and options throughout the day.
2. Personalized Menu Options - The introduction of the 'All Day Breakfast: Bigger Menu' at select McDonald's locations showcases a trend towards personalized menu options, allowing customers to choose from a wider range of breakfast items.
3. Localized Menu Testing - The localized testing of the expanded breakfast menu in the Tula area and Triad area of North Carolina highlights a trend of customizing menu offerings based on specific regional preferences and demands.
Industry Implications
1. Fast Food - The fast food industry can benefit from exploring similar all-day menu expansions to provide customers with more choices throughout the day and cater to evolving consumer preferences.
2. Restaurant Chains - Restaurant chains can leverage the trend of personalized menu options by offering customizable breakfast menus beyond traditional morning hours, giving customers the flexibility to order their favorite items at any time.
3. Regional Food Markets - The localized testing of the expanded breakfast menu presents an opportunity for regional food markets to adapt their offerings to better suit the preferences and demands of specific local communities.
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